#PACnet15 Leveraging new technologies to better engage fans and deliver an unbelievable experience.

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Presentation transcript:

#PACnet15 Leveraging new technologies to better engage fans and deliver an unbelievable experience

#PACnet15 Moderator  Dan DeMato » FutureTix Presenters  Bryan Apgar » Website Alive  Kevin Lovitt » Pointstreak 5050

#PACnet15 » Background :  NY Mets 20+ Years  Ticket Ops & Sales  Past INTIX Board Member & Lifetime Achievement Award Winner  Started FutureTix 2008 Dan DeMato Principal

#PACnet15 This industry has become so much more than just selling tickets… 4

5 So much more than just tickets… Many departments need to work together to engage patrons…

#PACnet15 6 So much more than just tickets… Many departments need to work together to engage patrons… Before During After …the event.

#PACnet15  Live Chat, Retargeting, Blasts, Social Media, Sales Calls… » Increase Sales » Sell Upgrades / Upsells – Parking, Add-ons, etc. » Gain Followers on Facebook, Twitter, etc. » Increase Excitement - Backstage & Insider Info » Inform Patrons - Event Updates & Venue Information 7 Engaging Patrons – Before the Event Before

#PACnet15  Learn more about who’s in your building & Increase Patron Satisfaction » Text to Win / Post to Win Campaigns » Offer Free Wi-fi with sign in » Loyalty Cards, Stored Value » Mobile Seat Upgrades » In-Event Raffles & 50/50s 8 Engaging Patrons – During the Event During

#PACnet15  Statistics show: » People are 5 times more like to interact with a brand with in the first hours after the event. » Question posts get 100% more comments. (Source: Buffer Social) 9 Engaging Patrons – After the Event After

#PACnet15 Regardless of how and when you choose to interact with your patrons… …Every interaction should have a PURPOSE. 10

#PACnet15 Think in terms of: RevenueSatisfactionEfficiency As you hear about the technologies in this session and others… How much money will it bring in? What’s the ROI? How will this affect my patrons? Will this strengthen my brand with my patrons? Is this a more efficient way of doing something I was already doing? 11

#PACnet15 » Bryan Apgar Website Alive

#PACnet15 Who we are… 13

#PACnet15 Provide instant communication with your Fans! 14

#PACnet15 Integration across all aspects of your Website 15 Including our partners Ballena Seats3D and Paciolan!

#PACnet15 And now across your Social Platforms 16 Social Video

#PACnet15 17

#PACnet15 AliveSecure 18 Just in the Past Two Weeks -5 New Season Ticket Purchases -14 seats -Approximately $5,000 Revenue directly via CC taken in chat

#PACnet15 » Kevin Lovitt Pointstreak 5050

#PACnet15 20 Strategically Placed Kiosks

#PACnet15 21 Wireless Ticket Sales / Sample Ticket

#PACnet15 22 Scoreboard Updates

#PACnet15 23 In Venue Displays

#PACnet15 24 In Venue Displays

#PACnet15 25 Fan Experience

#PACnet15 Please complete either the session evaluation form on your chair or online at Questions