1 FM Tracks Training Ohio State University Extension, Cuyahoga County Cleveland-Cuyahoga County Food Policy Coalition April 16, 2015

1. Introductions 2. Brief Overview of Healthy Food Incentive Programs 3. Introduce FM Tracks Features 4. Highlight Utility of FM Tracks 5. Questions and Answers FM Tracks Training Agenda

1. Name 2. What farmers’ market(s) do you manage? 3. How long have you been working at there? 4. How big is your market(s)? E.g., average number of vendors/customers. 5. What do you currently use to track your customers? Participant Introductions

Case Western Reserve University, Prevention Research Center for Healthy Neighborhoods  Our Team:  Darcy Freedman, Associate Director, PRCHN & Associate Professor, Epidemiology, Biostatistics, & Social Work  Nicole Vaudrin, Program Coordinator, O-NOPREN  Our Projects Using FM Tracks  FreshLink ( ): Cuyahoga County  Goal: Increase access to reach and adoption of farmers’ markets among SNAP recipients living in Cleveland.  Ohio Nutrition and Obesity Policy Research and Evaluation Network (O-NOPREN): 9 Counties in Ohio  Goal: Facilitate implementation of healthy food incentive programs at farmers’ markets in Ohio. Presenter Introductions

Wholesome Wave  Our Team:  Julia Pon, Director, Double Value Coupon Program  Alan Hunt, Director, Policy and Research  Eva Agudelo, Program Manager, Double Value Coupon Program  Our Projects Using FM Tracks  “Ladder of Growth” Food Insecurity Nutrition Incentive Grant funded by USDA ( ) Presenter Introductions

 Creating FM Tracks  Testing Feasibility of FM Tracks (Summer 2015)  Using FM Tracks for evaluation of healthy food incentive programs – Keeping an eye on policy levers for change  FreshLink – CWRU  Ladder of Growth – Wholesome Wave/CWRU  New projects…!  Planning for Wide-scale Dissemination/Distribution of FM Tracks (2016 and beyond) About the CWRU/WW Partnership

 Incentivize the purchase of healthy, local food by consumers receiving federal food assistance benefits  SNAP/EBT  WIC CVV  FMNP What are Healthy Food Incentives Programs for Farmers Markets?

Why Healthy Food Incentives?  Expands affordability and access to locally grown fruits and vegetables  Increases Fruit & Vegetable Consumption  Enhances local economy & market and farm viability  Delivers consumer impact

What is FM Tracks ?  IOS-based app and website for gathering and organizing farmers’ market sales and incentive usage while evaluating trends and impact. · Versatile: Includes an iOS App (for IPADS) that can be used without internet access and a web portal. · Time Saver: Information can be directly entered into FM Tracks. · Efficient: Managers can store nearly all their vendor and market level data on one or more markets in the same place. · Profitable: Save staff time recording and processing information. Plus, FM Tracks helps managers collect information to evaluate and improve their markets. · Practical: With the push of a button, FM Tracks produces attractive, infographic-based reports to easily show your successes to grantees, stakeholders, and the public.

FM Tracks App v. Website Functions Website: o Register market o Answer seasonal market and vendor questions o Answer post market questions o Select repeat customer questions o Do reporting App: Market Day o Record market day transactions o Enroll new customers o Ask repeat customer questions o Link to website if Wi-Fi available o Complete post market questions

FM Tracks Development -- App App Beta Testers  Ohio State University, Extension  Wholesome Wave  Northside Farmers’ Market  Clintonville Farmers’ Market  California Market Match Consortium: Ecology Center  61 st Street Farmers’ Market  Fair Food Network

FM Tracks Development -- Website Website First Round Feedback  Farmers’ Market Coalition  Pearl Market  Countryside Conservancy  California Market Match Consortium: Ecology Center  Greeley Farmers’ Market Today – you will have a chance to sign up to offer initial beta feedback!

What FM Tracks is NOT?  It is not a system for transacting and transferring money.  It cannot be used to transact EBT, debit, or any other form of payment, but is designed to record this information.

Who is FM Tracks Designed For?  Farmers’ Market Managers  Healthy Food Incentive Network Managers  Local/State  Multi-state/regional

Key Features of FM Tracks  Central System for Recording…  General farmers’ market characteristics  Market day characteristics  Sales transactions made with different payment types (e.g., SNAP, Produce Rx)  Distribution of healthy food incentives  Repeat customers  Customer characteristics  Customer feedback

Key Features of FM Tracks  Central System for Recording  Includes Metrics Based on Existing Recommendations for Evaluating Farmers’ Markets from…  National Farmers’ Market Coalition  USDA  Wholesome Wave  Published research on farmers’ markets  US Census which allows for comparison of FM Tracks information to other sources.

Key Features of FM Tracks  Central System for Recording  Includes Metrics Based on Existing Recommendations for Evaluating Farmers’ Markets  Provides for Real Time Access to Reporting Functions  Ability to track how you are doing by week, month, season  Infographic based reporting to ‘brag’ on your farmers’ markets to funders, stakeholders, community  Ability to download FM Tracks information into Excel for additional reporting

Types of Questions in FM Tracks Market Day Questions 1. New Customer 2. Repeat Customer* 3. Post Market Market Season Questions 1. Market Metrics 2. Vendor Metrics

Register and Enroll in FM Tracks

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1. Sync-up Log-in

2. Choose your market

3. Transaction Screen: Other Functions Change your Market Link to website Log-Out

ID Numbers FM Tracks provides capacity to track repeat customers using the following ID number system _____ _____ _____ ______ _____ _____ Mother’s first 2 initials of first name Customer Birth Month Customer Birth Day EXAMPLE: DO1212 ___D__ _O____ __1___ ___2___ ___1__ __2___ Donna December 12th

4. Transactions: New User

Transactions: New User

New User Qs  Have you ever shopped at this farmers’ market before?  What is your zip code?  What is your sex?  What is your race?  Are you of Spanish, Hispanic, or Latino Origin?

5. Transaction: Multiple Purchases

6. Transaction: Returning Customer

7. Post Market Questions/Close Market

Evaluating Your Impact with Repeat Customer Questions  Customer Satisfaction  Impacts  Health  Economic  Community

Repeat Customer Questions (selected from website)

Over the past month, how, if at all, has shopping at this farmers’ market changed the amount of fruits and vegetables you are buying? Health Impact Example

In deciding to come to this FM today, how important was it that this FM offers healthy food incentive programs? Economic Impact Example

Did you bring a friend or family member with you to this FM today? Before “Bring a Friend” Campaign Community Impact Example

FM Tracks Data Dashboard (website)

Manual Entry of Transactions in FM Tracks Website (if needed)

Reporting Functions in FM Tracks

Practice Using FM Tracks

FM Tracks Feasibility Study  Goal:  Improve utility of FM Tracks and influence future enhancements.  Timeframe:  12 weeks during June 1 – September 11, Timeframe based on when farmers’ market opens.  Who can Take Part?  Farmers’ market managers from 9 targeted counties in Ohio at markets that accept SNAP/EBT  Up to 50 can take part  What is required?  Provide 3 surveys to offer feedback about FM Tracks (completed online).  Option to have site visit to observe FM Tracks in use.  IPAD

FM Tracks Feasibility Study  Surveys Completed by Farmers’ Market Managers  After training  4 weeks after you begin using FM Tracks  12 weeks after you begin using FM Tracks  Sign up  Last day to sign up for feasibility study: May 15, 2015

What’s ahead for FM Tracks?

Acknowledgements Nicole Vaudrin, FM Tracks Project Coordinator, CWRU David Hurt & Oleg Fridman, Prototype1 Ashley Davis, Ohio Department of Health Mukethe Kawinzi, Eva Agudelo, & Alan Hunt, Wholesome Wave Allison Karpyn, University of Maryland Stephanie Jilcott Pitts, East Carolina State University Darlene Wolnik, Farmers’ Market Coalition Beth Knorr, Countryside Conservancy Erika Meschkat & Morgan Taggart, The Ohio State University Beta Testers from Ohio and beyond

For More Information Darcy Freedman Julia Pon