Analyzing Strategic Management Cases Chapter 13 Analyzing Strategic Management Cases McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies,

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Presentation transcript:

Analyzing Strategic Management Cases Chapter 13 Analyzing Strategic Management Cases McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.

After studying this chapter, you should have a good understanding of: Learning Objectives After studying this chapter, you should have a good understanding of: How strategic case analysis is used to simulate real world experiences. How analyzing strategic management cases can help develop the ability to differentiate, speculate, and integrate when evaluating complex business problems. The steps involved in conducting a strategic management case analysis. How to get the most out of case analysis. How to use the strategic insights and material from each of the 12 chapters in the text to analyze issues posed by strategic management cases.

The Process of Case Analysis Become familiar with the material Identify the strategic problems/issues Conduct the analysis, using appropriate course tools Propose alternative solutions Develop recommendations Revise the recommendations after you Integrate them (Do they fit together?) Re-examine them (Are they feasible? Can they be implemented?) Evaluate their risk/return (Are they justified?)

Case Analysis Skills Differentiation Isolate critical facts Evaluate assumptions, information Distinguish problems from symptoms Speculation Guesstimate “Why?” Imagine different scenarios Deal with uncertainty and incomplete information Integration Develop an organization-wide perspective Integrate parts/whole Integrate recommendations

Beneficial Points of View Executives at the Organization Members of the Board of Directors Outside Consultants

Preparing the Oral Presentation (1) Organize your thoughts Become familiar with the material. Compare notes about key points and share insights with team members. Then, make an outline to organize the flow and content of the presentation. Emphasize strategic analysis Diagnose the problems and develop solutions. Present the material in a way that lends itself to analysis—don’t just restate the case. This involves three major categories with the following emphasis: Background/Problem Statement 10-20% Strategic Analysis/Options 60-75% Recommendations/Action Plan 10-20% Reorganize the material so that the appropriate tools of strategic analysis can be applied.

Preparing the Oral Presentation (2) Be logical and consistent Be organized and clear. Present your arguments and explanations in a logical sequence. Support claims with facts. Include financial analysis where appropriate. The problems you address and solutions you recommend should be clearly identified. Defend your position Anticipate that others might disagree and prepare to defend your views. This means being aware of the choices you make and the implications of your recommendations. Be clear about your assumptions. Share presentation responsibilities Each member should have a clear role in the presentation. Coordinate the parts into a logical, smooth whole. How well a team works together is usually very apparent during an oral presentation.

Preparing the Written Report (1) Be thorough The written analysis should be more thorough than the presentation. Provide the support for your arguments and reference case or other materials more specifically. Coordinate team effort After analysis, develop team consensus and. coordinate responses before committing your ideas to writing. Don’t prepare a written analysis that is contradictory or looks like a a patchwork of disconnected thoughts. Avoid restating the obvious Don’t waste space by recapping case details. Stay focused on the key points. Only restate the information that is most central to your analysis.

Preparing the Written Report (2) Present information graphically Tables, graphs and other exhibits are one of the best ways to present the materials that supports your arguments. Information such as product lists can be summarized effectively by using a table or graph. Exercise quality control Mistakes that can be glossed over in an oral presentation are often highlighted when they appear in writing. Make your written presentation as professional as possible. Check spelling and grammar. Don’t let poor appearance distract the reader..