SEM1 3.03 A - Promotion PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising.

Slides:

Advertisements

Similar presentations

Ch. 1 – Promotion Sports & Entertainment Marketing

Advertisements

Project Wisdom Sharing your goal or idea with others.

Graphic Design Graphic Design is the art of communicating messages with images (pictures) and lettering (words). You see graphic designs in books, magazines,

A D D ESIGN The 5 Essential Elements. A DVERTISING DEFINED “Advertising is controlled, identifiable persuasion by means of mass communication media.”

What is the product being advertised in this print ad? Print ad-printed form of communication intended to persuade an audience.

Chapter 20 print advertisements Section 20.1 Elements of Advertising

Creative Strategy: Implementation and Evaluation 9 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

Visuals as Unfamiliar Text Practice 2. Text: 40 hour famine 1.What is the purpose of this advertisement? Quote one piece of evidence to support your answer.

SEM A - Promotion PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising.

SEM A - Promotion PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising.

Promotion 4.01: Acquire a foundational knowledge of promotion

Constant Contact & How it Can Help Your Business Presented By.

Preparing Print Advertising Commtech– Mr Raposo/Mr Quadrini.

Keyboarding Activity “Storyboard”

5.00 UNDERSTAND PROMOTION 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.

Print Advertising #4 Today I will: Engage in the fundamentals of print ads So I can: understand print ad elements, and see as a consumer how print ads.

SEM A - Promotion PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising.

Paid communication Sponsor is identified Advertisers control where the message is seen and heard and how often repeated Average person exposed to over.

Marketing Your Product

Essential Elements of Advertising

Marketing Essentials Essential Elements of Advertising

Cost-Effective Ways to Turn Your Business Around A Beginner’s Guide to Content Marketing.

Preparing Print Advertisements

Create An Effective Print Ad Michael O’Brien enjoymichaelobrien.com.

© 2006 Pearson Education Canada Inc. 6.1 Canadian Advertising in Action Chapter 6 Design, Layout, and Production.

SELLINGSELLING. Advertising THE ART OF SELLING Product, Place, Price & Promotion We need to always keep in the back of our mind the goals and tasks of.

+ Developing Print Advertisements Introduction to Business & Marketing.

Section 20.1 Elements of Advertising Chapter 20 print advertisements Section 20.2 Advertising Layout.

PREPARING PRINT ADVERTISEMENTS. The Advertising Agency Advertising Campaign The creation and coordination of a series of advertisements around a particular.

PRINT AD SERM #68.

SEM A - Promotion  PE – Understand the use of an advertisement’s components to communicate with targeted audiences  PI - Explain Components of.

Indicator 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc. 6-1 Components of a Print Advertisement 1. Headline 2. Subheadline.

Headlines  The most important element in every advertisement.  Should quickly inform the prospect of the underlying thought behind the advertisement.

CHAPTER 24 Advertising Permission granted to reproduce for educational use only.© Goodheart-Willcox Co., Inc. ADVERTISING CAMPAIGNS Section 24.1.

ADVERTISING N.P.. Advertising Advertising informs consumers about the existence and benefits of products and services and tries to persuade to buy them.

Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Course Title. John Arnold Marketing to Maximize Repeat and Referral Business.

SEM A - Promotion PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising.

3.03 Explain Components of Advertising. WHY ADVERTISE? Advertisements all aim to: – Attract attention – Arouse interest – Create desire – Stimulate action.

3.03 Components of Advertising. Parts of a Print Advertisement Headline: Large text at top of ad Headline: Large text at top of ad Illustration: picture/graphic.

 Parts of a Print Advertisement Sports, Entertainment & Recreation Marketing To be used as a guide in completing Endorsement Assignment.

SEM-3 Parts of a Print Ad Find examples of print ads that display the following characteristics in each slide.

Section 20.1 Elements of Advertising Chapter 20 print advertisements Section 20.2 Advertising Layout.

January 13, The following are the four fundamental elements of print media (may also apply to other media) 1.Headline 2.Copy 3.Illustrations 4.Signature.

Get the Best Graphic Designers Services By Segnant Make Your Website Your Hardest Working Employee!

Lesson 9 – Advanced Promotion VIRTUAL BUSINESS - RETAILING.

AIDA Unit 4 – Assessment task 3. 2 Collect a leaflet as you come in… You are going to use this leaflet for a short activity at the start of the lesson.

Preparing Print Advertisements How can a business’ image be communicated thru it’s print ads?

Question of the Day Think back to the last time you read the paper or a magazine… –What kinds of advertisements do you remember seeing? –Can you remember.

Preparing Print Advertisements

3.03 Parts of a Print Ad Find examples of print ads that display the following characteristics in each slide.

SEM A - Promotion PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising.

Sports and Entertainment Marketing 1

5.00 UNDERSTAND PROMOTION 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.

PRINT AD SERM #68.

Mrs. Quick’s Graphic Design Class

Explain Components of Advertising

Explain Components of Advertising

SEM A - Promotion PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising.

Explain Components of Advertising

SEM A - Promotion PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising.

Bell Ringer Activity Divide the class into groups of 4 or 5. Have each group imagine that it manages a creative services dept. at an advertising agency.

Explain Components of Advertising

CREATING EFFECTIVE ADS

Presentation transcript:

SEM1 3.03 A - Promotion PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising

Elements of Advertisements Terms, Purpose & Approach Headline – Most important element of an ad Purpose: get attention, select an audience, and deliver a complete message Approach: announce new or improved, solve a problem, make a claim or promise a benefit Illustration – Image within an advertisement Purpose: convey a message, educate, attract attention – this is often noticed first by readers Approach: appeal to reader even if unrelated or focus on product’s features, use or benefits Identification – Identify a product, advertiser or business Purpose: to identify the advertisers name, symbol or logo & buying information (website, phone #, tag line, etc.) Approach: used to encourage action by including contact & buying information; credit cards accepted, hours, etc.

Headlines May Create Curiosity

Headlines May offer a Solution

Headlines may use fear to gain attention

Headlines May offer an incentive to act

Illustrations are first to be noticed- Seek to attract your attention – even WOW YOU somehow.

Convey a Message

Identify the product- Important!

Identify the advertising elements we just talked about: Headline Illustration Identification

Identify the advertising elements we just talked about: Headline Illustration Identification

Apptivity Go to Photobooth and take a fun picture of yourself and Go to the Dictionary App and locate a marketing definition for the 3 words we focused on in this lesson- Illustration, Identification, headline *Record your definition in the blog on my weebly- http://tutterow.weebly.com/blog Go to Photobooth and take a fun picture of yourself and save it to your desktop. Add your photo on our Padlet wall with a headline that creates curiosity, fear or incentive to act. http://padlet.com/tutterowtf/whlr6jkyqvtm Visit the Newsela link and read the short article. Once you finish- Come up with a NEW headline for the article and record your new headline on the padlet from App #3. https://newsela.com/articles/nfl-britain/id/5810/