Speaker Notes Bill McDermott

Welcome Good morning Salam Alaikum On behalf of SAP, allow me to convey my heartfelt condolences for the passing of His Majesty King Abdullah, he was a remarkable man who displayed great virtue and love for his nation. [Pause] And today we benefit from his vision. I can see the enormous progress… Vision

Similarly, we have made enormous progress at SAP 5 years as CEO. 5 years ago, ERP company. Started with Vision. Run Better, Improve People’s Lives. Been busy. Innovation Investment more 50B $ Why? Yesterday’s technology can’t keep up tomorrow’s challenges Challenges

CEOs I meet… all about… Globalization and Digitization Mobile: 7B devices world, Saudi: 220% mobile penetration of which 63% smartphones. Wow. Big Data: doubling every months, unlocked value - only 12% analyzed – 88% missed! Social – 225M Twitter uses worldwide. Saudi - #1 in the world! Complexity everywhere – layers of management, in Saudi: multi-industries in family business and engaging younger workforce Globalization – one million SMEs in Kingdom to be connected, create jobs How to use innovation to be more competitive? We believe in innovation that allows you to be a Perfect Enterprise Perfect Enterprise

Perfect Enterprise has four characteristics: 1. CUSTOMER ENGAGEMENT with your customer’s customer, all channels, any device 2. REAL REAL-TIME enterprise –One data platform for Enterprise or Conglomerate –SAP HANA, great simplifiers – remove 90% of HW costs –All structured and transactional data + unstructured data and social 3. Leverages CLOUD enterprise – smartly –Free flow of data important. Davos: Data Security as key concern. –Your choice Private and local cloud 4. It is a NETWORKED Enterprise –Business between companies = labor, materials, travel –Flow of DATA more important that flow of GOODS Close

Saudi inspires me. Companies want to be more competitive and become Perfect Enterprises. Allow me to call out a few… Saudi Airlines are engaging better with their customers Almarai is using SAP Cloud to manage their talent Al-Dawaa Pharmacies are using HANA to have real-time visibility Petro Rabig is rolling out the Ariba Network for their procurement They are among 1000 companies, we are honored to work with But we know, none of this can happen without skilled talent 30 Universities in Kingdom, 5000 students = half a million training days. Just the start. Inspire the next generation. Prince Sultan Uni Committed to Saudi-Arabia and its people.