COMPANY NAME COPERNICUS SERVICE SDN. BHD. Address LOT 113, TECHNOLOGY PARK MALAYSIA, BUKIT JALIL, KL TEL. NO. Fax Website Liaison Officer Munira Bt Mohamed Hamidi Contact No

Khoo Khai Shen CEO Amani COO Zur Ain Aqilla CFO W.N. Wanida Analyst Fatin Inshira CTO Munira CMO

Tagline Makes your life easier Vision & Mission  Full fill your house with great and style furniture

 The Cube is an 8-in-1 cushion equipped with 4 ways adjustable seats, compact book shelf, flexible table lamp, simple coffee table, wheels built-in, and comfortable cushion. Electric socket also available. The Cube comes in 3 colours; white, black and dark brown. The most important is, it saves space!

STRENGTHWEAKNESS o 8-in-1 o Price par to quality o Save space o Comfortable o High-cost o Limited space OPPORTUNITIESTHREATS o Can be used by all ages o Marketable o Technologies o Social media support o Competitors might copy our design without permission. o Building qualities o Less promotion

BUSINESS STRATEGY Operation Generic strategy

 Optimizing space usage As world population on the rise, it is important for us to optimize the space available  Creative & innovation In our creative world, innovation advantage can often translate into improved productivity, better sales, or even market domination

 Efficient & well-trained staffs Staff will undergo courses continuously to enhance their skills.  Use innovation product as attraction Innovation-product has been used worldwide and people is more keen in using it as it is more practical than usual product

ADVERTISING CUSTOMERS REVIEW NEGOTIATE PRODUCT QUALITY CONTROL CHECK PAYMENT ON DELIVERY

 Cost leadership  The cost leadership strategy advocates gaining competitive advantage due to the lowest cost of production of a service. The costs will be reduce from production and marketing as the raw material to produce a unit is less  To ensure the service serves the average price or even lower price than other competitors.

 Carried out roadshow or furniture exhibition at nearby shopping mall or public hotspots  Our target – Astro On The Go / Go Shop

 In our business, we sell products to our customers that is called “Business-to- Consumer”.

 Psychographics which refers to the customer group’s lifestyle. For example, their social class, lifestyle, personality, opinions and attitude.  Geographical locations such as country, state, city

 As we mention the advantages of The Cube, we provide the best product for compact houses and also students’ rooms, targeting busy workers who didn’t have time to tidy up their houses and also students. This is related to busy lifestyle and also their social class whether as workers or students even junior families.

 As in tagline, we are creating a product that can attract people to purchase our product. The tagline is shown to save space by creating innovation product. This shows that we are truly care about their house’s space.

MARKETING TACTICS PRODUCT PRICE PLACEPROMOTION

 For the price of our cleaning services, it is depends on the sizes of rooms or houses that we are going to clean. Normally, students’ room are charged with low prizes while houses will be charge with higher prizes depending on sizes. PROMOTION ADVERTISEMENTS  Newspapers  Internet  Television PRODUCT  Cleaning Service PLACE  Near to residential area  Easy to find

1. Personal saving. 2. Loan and borrowing from family. 3. Bank and entrepreneurs investments  TEKUN, SME Bank, MARA, IKS