NetSuite Template Team: Make sure you run all 5 periods ending in 2012 – you should see “Congratulations, you have completed the simulation”

Slides:

Advertisements

Similar presentations

World Zarathushti Chamber of Commerce Guidelines for Developing a Business Plan.

Advertisements

IS MARKETING SELLING OR BUILDING BRANDS?. MARKETING:OVERVIEW.

MARKETING OCT 4 Instructions Delete this slide and the next one from your final presentation. Delete instructions from the remaining slides. If you need.

Definition Competitive Advantage

Designing a Marketing Plan Appendix A. Overview of Report Executive Summary Executive Summary Company Description Company Description Strategic Focus.

Business Plan Preparation Outline. Business Plan Preparation Guide  This summary was prepared to help its users put together a business plan (B.P.).

COMPETITIVE STRATEGY - Dolly Dhamodiwala.

Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

CHAPTER 7 BA 315 CHAPTER 7 Lindell’s Notes on Strategy Marketing programs such as advertising, sales promotion, personal selling, customer service and.

PORTLAND STATE U NIVERSITY Marketing Management: Exam Study Notes Tom Gillpatrick, Ph.D. Juan Young Professor of Marketing & Executive Director Food Industry.

An Overview of the Design Process The Main Steps Coming with the CBP (Core Benefit Proposition) Psychological Positioning of these benefits in a Joint.

4.1 The Role of Marketing Chapter 24. What is Marketing?  The management task that links the business to the customer by identifying and meeting the.

Marketing Plan.

András BauerMarketing1 The Big Picture Marketing does not work in a vacuum and it is important to know, what is going on elswhere. Historically, Industrial.

An investment perspective of HRM

Market-Based Management, 4th edition

Marketing Strategy Jeremy Kees, Ph.D..

Strategic Plan Template.

Michal Bodlák. Definition  An investment bank is a financial institution that assists: individuals, corporations and governments companies involved in.

Structure of a Business Plan

Letian Shan – Alec Smith – Connor Rehill – Bradley Snow –

12 Enterprise and Global Management of e-Business Technology.

Chapter 10 Marketing communication and personal selling

© 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Strategic Marketing Planning Capturing the Big Picture.

Chapter 1: Marketing Planning: New Urgency, New Possibilities

MARKETING MANAGEMENT 12 th edition 2 Developing Marketing Strategies and Plans KotlerKeller.

Strategic Marketing Planning Capturing the Big Picture.

PROJECT TITLE Project Leader: Team: Executive Project Sponsor (As Required): Date: Month/Day/Year 6/25/2015 V2.

Product Planning, Mix, and Development

CHAPTER 6 CORPORATE-LEVEL STRATEGY

December 14, 2011/Office of the NIH CIO Operational Analysis – What Does It Mean To The Project Manager? NIH Project Management Community of Excellence.

CHAPTER TWO Strategic Planning and Budgeting. STRATEGIC BUSINESS UNIT...is a single product or brand, a line of products, or a mix of related products.

THE ALTA INVITATIONAL Resetting A Company To The New Normal.

Enterprise and Global Management of e-Business Technology

The Goal is to Maximize Learning and Not Profits. But winning = points.

FINAL PRESENTATION AND CHECKING THE CONSISTENCY OF YOUR MARKETING PROGRAM Dr. Dawne Martin April 24, 2012 MKTG 241.

HRM Human Resource management. HRM Class Emphasis Show “best-in-class” HRM practices Understand how HRM practices support business strategy How to use,

Chapter 10 Pricing: Understanding and Capturing Customer Value.

Chapter One Customer Focus and Managing Customer Loyalty.

1 Honeywell Confidential – Preliminary – not final – no decision will be taken without satisfaction of any applicable consultation or negotiation requirements.

C3 Information Systems, Organizations, and Strategy.

[Title] Presented by [Name] [Date]. Market Problems [Problem 1] [Problem 2] [Problem 3]

McGraw-Hill/Irwin Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved.

 BM-X Mike’s Bikes Simulation Keenen Moreira-Lima Wade Bordian Reece Cain Carla Sutton

Chapter 1 An Introduction to IMC

The Business Research Company Financial Services.

Marketing Overview. What is (are) marketing’s role(s) in the organization? What problems occur for an organization that does not “Market” well?

8 Daily Lecture Wednesday II Community A. 8 Daily Lecture Wednesday II Community B.

IMS 554 Info. Marketing for Information System Department Information Marketing Principles of Marketing.

C3 Information Systems, Organizations, and Strategy.

> > > > Promotion and Pricing Strategies Chapter 14.

Pricing Strategy.  Focus on the value of your product / service delivers  Value = perceived benefits Price Know your competitor Reward staff for sales.

Template provided by MarketeersClub.com File Name MP_Competitive Summarys_0409 Competitive Summary – Competitors & Their Core Competency QualityServiceBenchmark.

Company’s Logo Company’s name Key phrase that defines the company and the product Your name.

Strategy and applications Digital business strategy

A Framework for Marketing Management International Edition 2 Developing Marketing Strategies and Plans 1.

Vision Orbit. A one page diagram that summarises the big strategic questions about your business; 1.Where am I now? 2.Where do I want to be in 3 years?

Strategy and Sales Program Planning

Cloud University Live: 8 Steps to Build Your Cloud Go to Market Plan

Chapter 8 Pricing Decisions

Impact Workshop NABC Project Worksheet Present your project idea using the NABC - format. Present your idea in three minutes! PROJECT IDEA

Supply Chain Management

Creating A Small Business Marketing Plan

7 Analysing the strategic position of a business

[insert category name] [insert date]

What Is Marketing? Simple Definition: Marketing is managing profitable customer relationships. Goals: Attract new customers by promising superior value.

Marketing Is All Around Us

Presentation transcript:

NetSuite Template Team: Make sure you run all 5 periods ending in 2012 – you should see “Congratulations, you have completed the simulation”

© 2014 The Big Picture Partners 2 Market Knowledge: Business Objective Core Competence: Strategic Assets: Benefits: (select one) Price Industry specificity Need for fast value Control Ease of use (lower) Financial Risk Customer Service

© 2014 The Big Picture Partners 3 Estimate Next Period’s Sources of Volume

© 2014 The Big Picture Partners 4 Market Knowledge: Strategic Decisions marketing objective source of volume business objective Acquisition? Retention? Stimulate Demand? Steal Share? 2012 Goal: (# and metric) Category Definition:

© 2014 The Big Picture Partners 5 key activity: Strategic Fit of Available Investments Verticals Data security Sales Force Training NetSuite Inside Retail Development NetSuite University Platinum Care Package marketing objective source of volume retention acquisition stimulate demand earn share Web Sales Force User Experience

© 2014 The Big Picture Partners 6 Summary Strategic Quadrant Primary Competitors Target Bodies BeliefsBehaviors*Bucks Which of the 4 strategic quadrants did you aim for? Which companies did you primarily compete against? Number of bodies you targeted Initial and final importance(I) & perception (P) ratings for the variable(s) you focused on Describe behavioral change in your target bodies as a result of your execution Impact of your strategy on your overall business goals Initial values Variable? I: P: Variable? I: P: Final values Variable: Variable? I: P: Variable? I: P: InitialFinal * Tie Behaviors to the strategy: acquisition to the category, acquisition (from competitor) to the brand, increased volume/customer, increased price paid/customer