A NEW PLATFORM FOR A NEW ERA

2 Pivotal Confidential–Internal Use Only 2 The Pivotal Big Data Suite

3 Pivotal Confidential–Internal Use Only It’s More Than Just Hadoop Pivotal’s Full Approach

4 Pivotal Confidential–Internal Use Only How Pivotal Accelerates Value Creation 70% of data generated by customers 80% of data being stored 3% being prepared for analysis 0.5% being analyzed <0.5% being operationalized First Movers Smart Enterprises ~20X $2.9B ~30X$4 B ~7X $290B ~20X $120B Average Enterprises SOLVE THE BIG DATA UTILITY GAP

5 Pivotal Confidential–Internal Use Only The Journey to Technology Leadership COLLECT Business Data Lake Store everything ANALYZE Big Data Analytics Generate Insights DEVELOP Data-Driven Applications Operationalize INNOVATE Agile Enterprise Iterate Rapidly PDL Data Science Pivotal Labs Agile Pivotal CF Services PDL Data Architecture Agile Development Big Data Predictive Analytics Enterprise PaaS

6 Pivotal Confidential–Internal Use Only Data Driven: Harder than it Sounds Operationalize Ingest Distill Interface Process AnalyticalTransactional Operationalize Ingest Distill Interface Process AnalyticalTransactional Operationalize Ingest Distill Interface Process AnalyticalTransactional Real TimeNear Real Time Batch Predictive Call Routing, Fraud Prediction, Dynamic Pricing, Re-Marketing, Stream Analytics Analytic Model Designs, Transaction Analysis, Trend Analysis ETL, Archive, Trending, Monthly and Weekly Jobs

7 Pivotal Confidential–Internal Use Only Data Driven: Impossible in Silos Finance ManufacturingMarketing IT Data Growth Over 60% Floods These Silos

8 Pivotal Confidential–Internal Use Only Pivotal Business Data Lake Architecture Centralized Management System monitoringSystem management Unified Data Management Tier Data mgmt. services MDM RDM Audit and policy mgmt. Processing Tier Workflow Management Distillation Tier HDFS storage Unstructured and structured data In-memory MPP database Unified SourcesFlexible Actions

9 Pivotal Confidential–Internal Use Only The Scenario Yesterday… Application Type Database Hadoop Distributed File System Parallel Query Engine In-Memory Data Grid for Hadoop In-Memory Data Grid with SQL Layer In-Memory Data Grid Pricing MetricPivotal Component Data storage: tiered terabytes Nodes CPU CPUs and Add Ons with restrictions Greenplum DB Pivotal HD HAWQ GemFire XD SQLFire GemFire

10 Pivotal Confidential–Internal Use Only The Scenario Today… Application Type Greenplum DB Database Pivotal HD Hadoop Distributed File System HAWQ Parallel Query Engine In-Memory Data Grid for Hadoop SQLFire In-Memory Data Grid with SQL Layer GemFire In-Memory Data Grid Pricing Metric:Pivotal Component SKU Unit of Measure Price GemFire XD

11 Pivotal Confidential–Internal Use Only World’s Leading Experts Pivotal Labs – Pivotal Data Labs BATCH INTERACTIVE HAWQ Greenplum DB Unlimited Pivotal HD REAL-TIME GemFire XD GemFire | SQLFire

12 Pivotal Confidential–Internal Use Only Customer Centric Model UNLIMITED PIVOTAL HD INCLUDED Software Only Core Based Subscription Based Flexible Licensing Customer Incentives

13 Pivotal Confidential–Internal Use Only How Does this Work in Practice? Use insights to iteratively improve your product Build the Right Thing Cleanse, organize, and manage your data lake Make the right tools available Use the resources wisely to compute, analyze, and understand data Obsessively collect data Keep it forever Put the data in one place Analyze Anything Store Everything

14 Pivotal Confidential–Internal Use Only  Store Everything  Analyze Anything  Build the Right Thing

A NEW PLATFORM FOR A NEW ERA