Haig Stoddard, Industry Analyst Insight & Analysis from Global Product Turnover (Long-term Trends in OEM New-Product Starts Including a Glimpse at the Next Decade)
Haig Stoddard, Industry Analyst Insight & Analysis from Forecast Global Product Turnover In 2021, nearly three-fourths of production programs that started beginning in 2015 In terms of long-term RFQs, 2018 and 2019 will be somewhat weak; next “wave” in 2020 Over one-fourth of 2021 production volume will be comprised of pre-2015 programs. Expect much of that in post-2021 to be either phased out or replaced by existing programs; not new programs Production of new and redesigned vehicles based on the year each program started production and the carryover volume into subsequent years based on start-year
Haig Stoddard, Industry Analyst Insight & Analysis from Global Program Count Although they will account for three-fourths of global volume, it’s interesting that only about 50% of existing programs in 2014 will be replaced by 2021, meaning half will still be around – majority of old programs still will be produced in Asia (including China); about 25% still will exist in Europe
Haig Stoddard, Industry Analyst Insight & Analysis from Global Program Turnover from 2014 by Segment Grouping (Cumulative beginning 2015; based on production volume) Segment groups (cars, CUVs) primarily oriented to passenger carrying will have the most turnover Large pickups and SUVs built in North America, which in 2021 will account for 60% of global large-pickups and 85% of large SUVs, have high turnover rate The remainder, mostly in emerging Asian markets from smaller OEMs, are the relatively stagnant part A good portion of old Mid SUVs still around in 2021 will be based on designs from top OEMs, but built and sold by smaller manufacturers Large pickups and SUVs built in North America, which in 2021 will account for 60% of global large-pickups and 85% of large SUVs, have high turnover rate The remainder, mostly in emerging Asian markets from smaller OEMs, are the relatively stagnant part A good portion of old Mid SUVs still around in 2021 will be based on designs from top OEMs, but built and sold by smaller manufacturers Car and CUV turnover, or new programs, spike in Turnover weak in all van segments: small commercial, midsize (minivans) and large vans China will be a haven for pre-2015 midsize vans Europe manufacturers cling to production of old small- and large- van programs Turnover weak in all van segments: small commercial, midsize (minivans) and large vans China will be a haven for pre-2015 midsize vans Europe manufacturers cling to production of old small- and large- van programs
Haig Stoddard, Industry Analyst Insight & Analysis from Regional Share of New Vehicle Programs by CY Share each region will have of the new programs scheduled to start in each stated calendar year. Each region includes programs also starting in other regions in same year. Surge in Japan
Haig Stoddard, Industry Analyst Insight & Analysis from New-product push late-2016 into 2018 (carryover from 2017 starts) Majority of these programs are B- and C- cars (i.e., Jetta/Bora) and small CUVs A smaller wave slated in 2020 of lower volume programs Expect at least two-thirds of programs to be replaced in Another wave in Volkswagen Forecast Product Turnover New Programs
Haig Stoddard, Industry Analyst Insight & Analysis from Toyota on track to turn over just 65% of volume in 7 years, well below industry average Overhaul of powertrain portfolio in meantime will act somewhat as product enhancement Rebound in leads to near finalization of portfolio turnover in 2022 Expect next wave of new product starts in with lead-vehicles the Camry, Land Cruiser, RAV-4, Yaris Toyota Forecast Product Turnover New Programs
Haig Stoddard, Industry Analyst Insight & Analysis from Renault/Nissan has sluggish turnover rate until Another push anticipated for 2022 when it largely completes turnover of its pre-2015 portfolio Turnover of 2015-plus ramps up during Renault/Nissan Forecast Product Turnover New Programs
Haig Stoddard, Industry Analyst Insight & Analysis from General Motors new- program rollout more well-balanced than most Also, turning over 90%- plus of portfolio by 2021 Post turnover should stay balanced Expect a bump in 2024 with emphasis on Gamma-based vehicles and large pickups General Motors Forecast Product Turnover New Programs
Haig Stoddard, Industry Analyst Insight & Analysis from Ford turnover on par with industry Surge of 2018-starts mostly from C2 platform (Focus, Escape, Kuga, etc.) with being major replacement for those vehicles Thrust of 2020 spike from North American large pickups, and small CUVs in Asia and South America Overall turnover above average Ford Forecast Product Turnover New Programs
Haig Stoddard, Industry Analyst Insight & Analysis from Hyundai/Kia turnover above industry but still building a lot of “older” new models in 2021 But surge in continues into 2022 when portfolio turnover from pre-2015 programs complete Production of 2015 starts almost entirely ends in 2022, too, with replacement of programs for small CUVs (i.e., Tucson), and D-size cars (i.e., Optima) Expect above-average new- program starts in Hyundai/Kia Forecast Product Turnover New Programs
Haig Stoddard, Industry Analyst Insight & Analysis from Honda nearly turns over entire portfolio by 2020 Huge changeover late through 2021(55% of portfolio) Expect those vehicles to be mostly re-engineered circa 2025 Overall above average turnover in Honda Forecast Product Turnover New Programs
Haig Stoddard, Industry Analyst Insight & Analysis from Fiat-Chrysler’s big wave second-half 2016 through mid-2018 (2017 carryover) Expect next push, especially in North America and China, in 2022 and 2023; Europe in 2023/2024 Fiat-Chrysler Forecast Product Turnover New Programs
Haig Stoddard, Industry Analyst Insight & Analysis from PSA/P.C. overall turnover picks up with small wave in 2016/2017 Bigger wave in 2020 Expect and for above average turnover PSA/Peug.-Cit. Forecast Production Turnover New Programs
Haig Stoddard, Industry Analyst Insight & Analysis from First wave with 2015 starts; second wave with 2018 new programs Expect next turnover peak circa 2023 Daimler Forecast Product Turnover New Programs
Haig Stoddard, Industry Analyst Insight & Analysis from BMW a little more balanced roll out than other OEMs Nearly complete turnover by 2021 Expect next wave of turnover in 2023/2024, spearheaded by X3, X5, 5-Series, Countryman, others BMW Forecast Product Turnover New Programs
Haig Stoddard, Industry Analyst Insight & Analysis from Above-average number of new programs for cars and CUVs scheduled for 2020/2021 A lot can change, but 2022, 2024 and 2025 globally look like peak recycling years in the post-2021 period B- and C-size cars, small and mid-CUVs poised for big increase in new programs over other segments post Weak turnover of pickups and SUVs in next seven years could indicate big decline in number of those vehicles My opinion: Likely not a lot of direct replacements. Probably replaced by a combination of expansion of existing, although newer platforms/programs in those segments, and increased penetration of cars and CUVs Post-2021, a lot of old product across Asia (including China) will be discontinued or replaced by newer product; same for Europe, though to a lesser extent SUMMARY: Preliminary Post-2021 Look
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