Software Engineering for Business Information Systems (sebis) Department of Informatics Technische Universität München, Germany wwwmatthes.in.tum.de A Study on Computer Aided Design Tools for Business Model Generation. Eine Studie zur Softwareunterstützung von Geschäftsmodellentwicklung auf Grundlage des Business Model Canvas. Verena Költgen, , Garching

Research Question Which software can… …support business model generation… … with the use of Business Model Canvas… … by implementing creative and social psychological approaches? © sebis _Koeltgen_BA_Antrittsvortrag 2

Research Question Which software can… …support business model generation… … with the use of Business Model Canvas… … by implementing creative and social psychological approaches? © sebis _Koeltgen_BA_Antrittsvortrag 3

Motivation Increasing development and use of Information Systems (IS) Computer Supported Cooperative Work (CSCW) IS for CSCW: Group Creativity Supporting Systems (GCSS) © sebis _Koeltgen_BA_Antrittsvortrag 4 Information Systems

Research Question Which software can… …support business model generation… … with the use of Business Model Canvas… … by implementing creative and social psychological approaches? © sebis _Koeltgen_BA_Antrittsvortrag 5

Motivation © sebis _Koeltgen_BA_Antrittsvortrag 6 Business Model

Motivation © sebis _Koeltgen_BA_Antrittsvortrag 7 Business Model What can I do with my innovation to be profitable?

Motivation © sebis _Koeltgen_BA_Antrittsvortrag 8 Business Model I can produce the bibel and sell it!

Research Question Which software can… …support business model generation… … with the use of Business Model Canvas… … by implementing creative and social psychological approaches? © sebis _Koeltgen_BA_Antrittsvortrag 9

Motivation © sebis _Koeltgen_BA_Antrittsvortrag 10 Business Model Canvas (BMC)

Research Question Which software can… …support business model generation… … with the use of Business Model Canvas… … by implementing creative and social psychological approaches? © sebis _Koeltgen_BA_Antrittsvortrag 11

Motivation © sebis _Koeltgen_BA_Abschlussvortrag 12 Creative and social psychological approaches IS for CSCW: Group Creativity Supporting Systems (GCSS) group social psychology creativity approaches used for GCSS- functionalities

Research Question © sebis _Koeltgen_BA_Antrittsvortrag 13 Business Modle Generation computer-aidedcreative group work

1.Method 2.Basic Knowledge 3.Evaluation 4.Conclusion and Key Findings 5.Outlook Overview © sebis _Koeltgen_BA_Antrittsvortrag 14

Method © sebis _Koeltgen_BA_Antrittsvortrag 15 capture basics find existing software which map the BMC identify theoretical basics for this kind of software define Business Model Generation with the use of BMC establish objective criteria with the captured basics establish criteria (BMC, creativity, social psychology) weighting the criteria set the characteristics of each criteria (five-level scale) choose software make a list of all found tools group the tools into categories choose one tool of each category evaluate the tools rate the tools for each criteriacollect the resultsdraw conclusions

Capture Basics © sebis _Koeltgen_BA_Antrittsvortrag 16 Business Model Generation

Capture Basics © sebis _Koeltgen_BA_Antrittsvortrag 17 Business Model Generation Business Model Canvas

Capture Basics © sebis _Koeltgen_BA_Antrittsvortrag 18 Business Model Canvas Source:

Capture Basics © sebis _Koeltgen_BA_Antrittsvortrag 19 Business Model Generation creativity Business Model Canvas

Capture Basics © sebis _Koeltgen_BA_Antrittsvortrag 20 Business Model Generation creativity Business Model Canvas creative process

Capture Basics © sebis _Koeltgen_BA_Antrittsvortrag 21 Creative Process Source:

Capture Basics © sebis _Koeltgen_BA_Antrittsvortrag 22 Business Model Generation creativity Business Model Canvas creative process creativity techniques

Capture Basics © sebis _Koeltgen_BA_Antrittsvortrag 23 Business Model Generation creativity Business Model Canvas creative process creativity techniques social psychology

Capture Basics © sebis _Koeltgen_BA_Antrittsvortrag 24 Social Psychology social pressure loss of motivation social competition

Capture Basics © sebis _Koeltgen_BA_Antrittsvortrag 25 Business Model Generation Computer Supported Cooperative Work creativity social psychology creative process creativity techniques Business Model Canvas

Capture Basics © sebis _Koeltgen_BA_Antrittsvortrag 26 Computer Supported Cooperative Work map the Business Model Canvas creative process creativity techniques group social psychology anonymity/ pseudonyms Simultaneous editing

Method © sebis _Koeltgen_BA_Antrittsvortrag 27 capture basics find existing software which map the BMC identify theoretical basics for this kind of software define Business Model Generation with the use of BMC establish objective criteria with the captured basics establish criteria (BMC, creativity, social psychology) weighting the criteria set the characteristics of each criteria (five-level scale) choose software make a list of all found tools group the tools into categories choose one tool of each category evaluate the tools rate the tools for each criteriacollect the resultsdraw conclusions

establish objective criteria with the captured basics Implementation of BMC compared to pen and paper Implementation Description of the blocks several BMC per project notes Move Coloring the notes Additional opportunities for BMC Descriptions per note Comments by group members Protocol of the BMC Read-only function Export Import Examples copy function financial planning © sebis _Koeltgen_BA_Antrittsvortrag 28

establish objective criteria with the captured basics © sebis _Koeltgen_BA_Antrittsvortrag 29 creativity process creativity techniques group performance Simultaneous editing Several group members Anonymously? Social competition?

weight and set the characteristics of each criteria © sebis _Koeltgen_BA_Antrittsvortrag 30 weighted with 1 : function is desirable weighted with 2 : function is helpful weighted with 3 : function is necessary

weight and set the characteristics of each criteria © sebis _Koeltgen_BA_Antrittsvortrag 31 rated with 1 : function does not exist rated with 2 : function does not support sufficiently rated with 3 : function supports adequately rated with 4 : function supports well rated with 5 : function supports especially

weight and set the characteristics of each criteria © sebis _Koeltgen_BA_Antrittsvortrag 32 rated with 1 : function does not exist rated with 2 : function does not support sufficiently rated with 3 : function supports adequately rated with 4 : function supports well rated with 5 : function supports especially 100 % function cover

weight and set the characteristics of each criteria © sebis _Koeltgen_BA_Antrittsvortrag 33 criteriaweightrated Additional opportunities for BMC Protocol of the BMC 15 Source: canvanizer.com

Method © sebis _Koeltgen_BA_Antrittsvortrag 34 capture basics find existing software which map the BMC identify theoretical basics for this kind of software define Business Model Generation with the use of BMC establish objective criteria with the captured basics establish criteria (BMC, creativity, social psychology) weighting the criteria set the characteristics of each criteria (five-level scale) choose software make a list of all found tools group the tools into categories choose one tool of each category evaluate the tools rate the tools for each criteriacollect the resultsdraw conclusions

Software Apps LeanLaunchLabCanvas Model Design RunPadideaBoost LeanMonitorBusiness Model Canvas Startup Canvanizer Canvas Business Model BMFiddleBizCanvasApp LeanStack BM-Designer Lienzo Mural.ly CanvasBM BMCanvas make a list of all found tools © sebis _Koeltgen_BA_Antrittsvortrag 35 not evaluated

PremiumStandardBasic LeanLaunchLabCanvanizerMural.ly RunPadBMFiddleCanvasBM LeanMonitorLeanStackBMCanvas BM-Designer Lienzo group the tools into categories © sebis _Koeltgen_BA_Antrittsvortrag 36

PremiumStandardBasic LeanLaunchLabCanvanizerMural.ly RunPadBMFiddleCanvasBM LeanMonitorLeanStackBMCanvas BM-Designer Lienzo choose one tool of each category © sebis _Koeltgen_BA_Antrittsvortrag 37 benchmark: Strategyzer developed from A. Osterwalder

Choosen Software © sebis _Koeltgen_BA_Antrittsvortrag 38

Method © sebis _Koeltgen_BA_Antrittsvortrag 39 capture basics find existing software which map the BMC identify theoretical basics for this kind of software define Business Model Generation with the use of BMC establish objective criteria with the captured basics establish criteria (BMC, creativity, social psychology) weighting the criteria set the characteristics of each criteria (five-level scale) choose software make a list of all found tools group the tools into categories choose one tool of each category evaluate the tools rate the tools for each criteriacollect the resultsdraw conclusions

Evaluation © sebis _Koeltgen_BA_Antrittsvortrag 40 GewichtungStrategyzerCanvanizerBMCanvasLeanMonitor Durchschnitt Insgesammt Implementation of BMC compared to pen and paper implementation description of the blocks ,25 several BMC per project ,25 notes Move ,5 coloring the notes weight average 3,7862,8572,7863,3573,196 Additional opportunities for BMC descriptions per note ,25 comments by group members protocol of the BMC ,5 read-only function export ,75 import ,5 examples ,25 copy function ,75 financial planning ,75 weight average 3,2863,0711,6432,2862,571 creativity process problem finding fact finding ,5 problem definition ,25 idea finding evaluate & select plan weight average 1,8331,5001,3331,8331,625 creativity techniquesAre some implemented? ,5 weight average 23232,5 group performance Simultaneous editing ,5 Several group members ,5 Anonymously? ,75 Social competition? ,5 weight average 4,2502,7502,5003,7503,313 weight average 3,0312,6362,0522,8452,641

Conclusion © sebis _Koeltgen_BA_Antrittsvortrag 41

Key findings each tool supports the Business Model Generation with group work no functions of a creative supported systems A not licensed tool can support the BMC nearly as good as a licensed one © sebis _Koeltgen_BA_Antrittsvortrag 42

Outlook With this thesis you can implement a better tool especially in terms of creativity Further questions could be: find new functions for creative processes to provide a structure for creativity support systems © sebis _Koeltgen_BA_Antrittsvortrag 43

Technische Universität München Department of Informatics Chair of Software Engineering for Business Information Systems Boltzmannstraße Garching bei München Tel Fax wwwmatthes.in.tum.de Verena Költgen 0