Design Thinking and Innovation Tools

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Presentation transcript:

Design Thinking and Innovation Tools Minder Chen Professor of MIS California State University Channel Islands Minder.chen@csuci.edu

Innovation Process Source: http://www.slideshare.net/Strategyn/the-innovation-process

The Customer-Centered Innovation Map The Customer-Centered Innovation Map by Lance A. Bettencourt and Anthony W. Ulwick, Harvard Business Review (link)

Mapping a Customer Job

Pre-execution and Execution Steps

Post Execution Steps

Job Mapping: Customer-Centered Innovation Map

Job Mapping: Customer-Centered Innovation Map http://hbr.org/hbrg-main/resources/images/article_assets/hbr/0805/R0805H_1.gif

Innovation Opportunities

Innovation Opportunities d.School Journal Mapping at http://vimeo.com/78554759

Customer Experience Lifecycle Map http://chiefmartec.com/post_images/customer_experience_lifecycle_600.jpg

Customer Journey MOTs : Netflix vs. Blockbuster

(link)

Customer Journey Template Service area: Customer Journey Before service During After Situation Activity Activity Activity Activity Activity Activity Activity Activity Activity + -

Customer Journal Mapping Process http://designingcx.com/wp-content/uploads/2013/09/CX-Journey-Mapping-Process-1-pager.pdf

Three Models of Innovation 3 different models of innovation, driven by technology, business processes and design, and the points at which they intersect.

Innovation Process with Seven Modes Vijay Kumar, (2009) "A process for practicing design innovation", Journal of Business Strategy, Vol. 30 Iss: 2/3, 2009, pp.91 - 100.

Innovation Toolkit

Innovation Gap

Knowing Consumers

Research Focuses

POEMS

The Product Development Funnel Time Line

Innovation Funnel Success/Failure ratio Expense