How to get information The National Museum Michaela Likeova Milorad Vucevic Stine Dorry Meulengracht Madsen Kamila Melnyczok Monika Křížová semester-/c19ex
Intro How to improve costumer experience at the National Museum 2
Focus area How to get information in easier and more interesting ways 3
Customer Journey 4
5
Needs - 1. Website 6
Needs - 2. Confusing 7
Needs - 3. Lots of reading 8
Approach - Include Online-booking 9
Approach - More visual appealing 10
Approach - More interesting form of information AndroidIOS 11
Approach - More interesting form of information Story-telling Interactive way of learning Involving more senses Different languages 12
Benefits - Costumer Journey 13
Benefits - Costumer Journey 14
Benefits - Online booking tours Booking-systems saves customer’s time 15
Benefits - Increase sales Satisfied costumers will have a bigger tendency to visit the cafeteria and the souvenir shop 16
Benefits - More costumers Satisfied costumers will recommend the museum to friends, family and colleges 17
Competition If the National Museum doesn´t follow modern evolution of service, people will maybe go visit other museums 18
Competition - Main Competitors 19 The National Gallery of Denmark GlyptoteketRosenborg Castle
Flowchart 20