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Windows Desktop IoT HoloLens Surface Hub Windows Phone XBox ONE CORE OS ONE APP PLATFORM ONE STORE Windows 10

PhoneSmall Tablet 2-in-1s (Tablet or Laptop) Desktops & All-in-Ones PhabletLarge Tablet Classic Laptop XboxIoTSurface Hub What does this mean for developers… Holographic Windows 10

One Store + One Dev Center Powerful tools with Visual Studio SDK + Services Adaptive User Interface Natural User Inputs One Windows Universal Platform

Common Core Silicon, Developer Platform, base OS … PC, Tablet & Phone Shell UX, camera UX, messaging, lock screen … Xbox Xbox shell, TV, gaming services … Internet of Things M2M communication, analytics … HoloLens Holoshell, Holograms

MICROSOFT CONFIDENTIAL Mobile experiences of the future

MICROSOFT CONFIDENTIAL One app running across all Windows 10 devices Used by both Microsoft and your apps

MICROSOFT CONFIDENTIAL Based on a set of adaptive controls and enable an experience tailored to the device

Phone (portrait) Tablet (landscape) / Desktop Same code, Same controls, Optimized layout

Phone (portrait) Tablet (landscape) / Desktop Same code, Same controls, Optimized layout TODO: I think I need to talk through and figure out what to highlight.

Phone (portrait) Tablet (landscape) / Desktop Based on a set of adaptive controls and enable an experience tailored to the device

MICROSOFT CONFIDENTIAL Windows apps are aware of what is important to the user

MICROSOFT CONFIDENTIAL

Windows 10 App Touch users Windows 10 Mouse & keyboard users

Windows 8.1 Windows 7 Touch users Windows 10 App Mouse & keyboard users Windows 10 Windows 8.1 Windows 7

Windows Phone Surface Hub XBox IoTHoloLens Windows 10 App Mouse & keyboard users Touch users Windows 10

Windows Phone Surface Hub XBox IoTHoloLens Windows Phone Surface Hub XBox IoTHoloLens Windows 10 App Mouse & keyboard users Touch users Windows 10

MICROSOFT CONFIDENTIAL Windows 10 provides one big store with everything a user wants

1. Opportunity to grow your user base 2. App discoverability 3. User engagement 4. Interoperable web platform More Windows users; more up to date More devices across the ecosystem Compatible, high-performance browser Efficiency and power via new Web apps Store design for more points of discovery Cortana recommendations in Start Notification Center, interactive notifications, Live Tiles Great user experiences lead to new and bigger opportunities for developers

MICROSOFT CONFIDENTIAL MARCH 2 Windows 10 events through GA MARCH 4APRIL 27 And more…

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