Email On Demand 2015 Release Powered by. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard.

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Presentation transcript:

On Demand 2015 Release Powered by

We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard that sets you as the leader in 1 to 1 customer service with the most innovative software that make the extraordinary simple. Our Mission:

2015 Release Player Import Content Library Host Management Tools

Player Import

Objective: Load player data to drive targeted and personalized one-to-one communications Data drives relevancy! Real-time Easy & efficient Flexible yet simple Results feedback Automated?

Player Import Players Club

Player Import Players Club CSV Data File

Player Import Players Club CSV Data File Upload to EOD

Player Import Players Club CSV Data File Upload to EOD List Segmentation

Player Import Players Club CSV Data File Upload to EOD List Segmentation Caliber Play Type M-Life

One to One Hosts Players Player Import

One to One Hosts Players From: Reply To: Player Import

One to One Hosts Players Mobile From: Reply To: Player Import

One to One Hosts Players Mobile Social From: Reply To: Player Import

Real-time Easy & efficient Flexible yet simple Results feedback Automated?

Content Tools

Objective: Load amenities, dining, entertainment, events and special offers that can be targeted to specific players to drive interest, engagement and bookings. Targeted content drives response! Easy & efficient Flexible yet simple Consistent branding

Content Tools

Host Management

Objective: Manage hosts and their contact information, photos and signatures. Personalized messages build relationships! Easy & efficient Flexible yet simple Consistent branding

Host Management

Tools

Objective: Easy to use tools that create sophisticated and dynamic s that build strong player relationships. Simplicity inspires use, sophistication delivers results! Easy & efficient Flexible yet simple Consistent branding

Tools

Strategies for the Coming Year

Strategies for the Coming Year Objective: Continue to ‘wow’ your players with exceptional customer service and one-to-one communications while minimizing your teams’ time and effort. “On Behalf Of” Sends Automated Sends A/B Split Testing Automation Social Media Integration Mobile Apps Geo Targeting

“On Behalf Of” Sends

Direct Sends from Hosts “On Behalf Of” Sends

“On Behalf Of” sends by a Strategic Manager “On Behalf Of” Sends

“On Behalf Of” sends by an Automated Process “On Behalf Of” Sends

Automated One-To-One Communication

Automation Hosts Players One-to-One Communication

Automation Website & List Generation Players Welcome One-to-One Communication

Automation Players Welcome Series Website & List Generation One-to-One Communication

Automation Welcome Series

Automation Welcome Series Hi David, Welcome to M Life! I’ll be your host here at Bellagio… Day 1

Automation Welcome Series

Automation Welcome Series Hi David, I’d like to tell you about our Amenities… Day 2

Automation Welcome Series

Automation Welcome Series Hi David, What types of EVENTS are you most interested in? Day 3

Automation Welcome Series By Day 3: David has received 3 personal s from his host He’s received information about the property He’s told us what he’s most interested in

Automation Players Welcome Series Website & List Generation One-to-One Communication

Automation Players Welcome Series Website & List Generation Behavior-Driven Automated Series

Automation Behavior-Driven Automated Series

Automation Behavior-Driven Automated Series Hi David, I see you are interested in SLOT Tournaments… Interest based content

Automation Behavior-Driven Automated Series

Automation Behavior-Driven Automated Series Hi David, Just a reminder about our Slot Tournament Don’t Open

Automation Behavior-Driven Automated Series

Automation Behavior-Driven Automated Series Hi David, I’d like to offer you $100 in Free Play if you can make it. Open, No clicks

Automation Behavior-Driven Automated Series The host has listened to David’s feedback David has received additional information based on what he’s interested in David’s host is paying attention to him

Automation Players Welcome Series Website & List Generation Behavior-Driven Automated Series

Automation New Player Signs up Welcome Series Website & List Generation Behavior-Driven Automated Series

Automation New Player Signs up Welcome Series Website & List Generation Behavior-Driven Automated Series Host spends NO TIME

Automation New Player Signs up Welcome Series Website & List Generation Behavior-Driven Automated Series Host spends NO TIME New player receives s: Personalized Targeted Behavior based

Empower your team to engage your players with exceptional personalized customer service Strengthen player relationships and brand loyalty Maximize bookings while saving time and money EOD Mission:

A/B Split Testing Automation

Host creates an EOD

A/B Split Testing Automation Host creates an EOD A/B Slit Test

A/B Split Testing Automation Host creates an EOD A/B Slit Test Subject Line B:

A/B Split Testing Automation Host creates an EOD Subject A Subject B 10% of the list

A/B Split Testing Automation Host creates an EOD Subject A Subject B 10% of the list Winner 80% of the list 30 min

Empower your team to engage your players with exceptional personalized customer service Strengthen player relationships and brand loyalty Maximize bookings while saving time and money EOD Mission: