Welcome to my Presentation Green Marketing Presented by

Contents Definition, Why apply Green Marketing, Example, Where apply Green Marketing, Motto, Benefits & Demerits, End. Continued

What is Green marketing? Green marketing refers to the process of selling products & services based on their environment benefits, such a products or service may be environmental friendly in itself or produced & packaged in an environmentally friendly way.

Why apply Green marketing? People hear & read daily about a growing list of environmental problems such as global warming, acid rain, air & water pollution so people are calling for solution. The new environmentalism has caused many consumers to rethink what product they buy & from whom. People are changing the brand legalistic based on things like a company’s reputation for helping or harming the environment. Consumer attitudes have sparked a major marketing thrust green marketing, the movement by companies to develop & market environmentally responsible product.

“Example of green marketing” McDonald’s provide a good example of green marketing. It used to purchase Coca-cola syrup in plastic bags but now the syrup is delivered as gasoline is, pumped directly from tank trucks at restaurants. The change saved 68 million pounds of package a year. All napkins, bags, & tray liners in McDonald’s restaurants are made from recycled paper. The size of McDonald's even small change can make a big difference.

Where apply Green Marketing? The green marketing can be apply in those country where the consumers are green consumers & government in more conscious about an environment. Now green consumers means in the consumers who are more conscious about the environment, while buying a product even green consumers are willing to pay extra amount of money to purchase environmental friendly product . In developed countries green marketing can be apply, in developing countries “like Bangladesh” green marketing is not valid because the environment is not a main issue.

Green Marketing motto! The green marketing companies motto is pursue not only environmental cleanup but also pollution prevention. True green work requires companies to practice the three Rs of waste management. Reducing Reusing Recycling waste

Benefit of Green Marketing! Environmental pollution is reduce such as, acid rain, global warming, water & air pollution. Organization can be benefited by reusing waste thing into production. Size of the companies can be increase because of law production cost. Demerits of Green marketing! Increase product price because of environmental cost is included while product is pricing The people purchasing power can be less because of higher price.

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