E-Business and E-Commerce

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E-Business and E-Commerce

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E-Business and E-Commerce CHAPTER 7 E-Business and E-Commerce

Announcements Midterm Grades are Post Lecture Chapter 7 https://csbapp.uncw.edu/Entropy/user/ Lecture Chapter 7 E-Business and E-Commerce Excel Refresher – Today’s Lab This is Project 3 worth 5% It is due 3-16, try to finish and upload it today Remember – the assignment details are on Entropy and the webpage.

E-Commerce/E-Business Can you name some of the first e-commerce companies? Books Auction Site What about: Pets.com ??? http://www.youtube.com/watch?v=I0_dDEd0I9U http://www.youtube.com/watch?v=Le46ERPMlWU http://www.cnet.com/1990-11136_1-6278387-1.html

Overview of E-Business and E-Commerce Definitions and Concepts Types of E-Commerce Major E-Commerce Mechanisms E-Commerce Models Benefits and Limitations of E-Commerce

Definitions and Concepts E-Commerce & E-Business Brick-and-mortar organizations Virtual organizations Click-and-mortar organizations Pure versus Partial Electronic Commerce depends on the degree of digitization involved.

Types of E-Commerce Business-to-Consumer (B2C) Amazon Business-to-Business (B2B) Salesforce Consumer-to-Consumer (C2C) Ebay Business-to-Employee (B2E) UNCW

Major E-Commerce Mechanisms Auctions Forward Auctions Reverse Auctions © ZOONAR GMBH LBRF/Age Fotostock America, Inc.

Major E-Commerce Mechanisms Electronic storefronts Electronic malls

Online Service Industries Cyberbanking Online securities trading Online job market Travel services

Online Advertising Online Advertising methods Banners Pop-up ad Pop-under ad Permission marketing Viral marketing Social Networking Sites are changing organizational approach.

Communitainment http://www.heineken.com/us/voyage/tvc.aspx Communitainment is the blending of community, communication, and entertainment into a new form of online activity driven by consumers. Predictions: consumers will shift more than 50% of their content consumption over the next decade to communitainment formats (e.g., social networking, video, and photo sharing sites), displacing traditional forms of media content like TV, magazines, and large Internet sites. http://www.heineken.com/us/voyage/tvc.aspx

Issues in E-Tailing Channel conflict Order fulfillment B&M Web B2B Difficulties in supply chain NewEgg Clip

7.3 Business-to-Business (B2B) Electronic Commerce In B2B e-commerce, the buyers and sellers are organizations. Sell-Side Buy-Side © Richard Thomas/Age Fotostock America, Inc.

B2B Sell-Side Marketplace Key mechanisms: electronic catalogs and forward auctions Sell-Side Marketplaces include: IBM Small Business Dell Auction © Richard Thomas/Age Fotostock America, Inc.

B2B Buy-Side Marketplace Key mechanism: reverse auctions United Sourcing Alliance is a common Sell-Side Marketplace http://www.fedbid.com/ © Richard Thomas/Age Fotostock America, Inc.

7.5 Ethical and Legal Issues Ethical Issues Privacy Job Loss Creates Jobs for Some Eliminates Jobs for Others

Legal Issues Specific to E-Commerce Fraud on the Internet FTC Cybersquatting Source: maxstockphoto/Shutterstock

Legal Issues Specific to E-Commerce (continued) Taxes and Other Fees Copyright Source: maxstockphoto/Shutterstock

Break Meet Back in 10 min