12-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 Pricing, Distributing, and Promoting Products

12-2 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives After reading this chapter, you should be able to: Identify the various pricing objectives that govern pricing decisions, and describe the price-setting tools used in making these decisions. Discuss pricing strategies that can be used for different competitive situations and identify the pricing tactics that can be used for setting prices. Explain the meaning of distribution mix and identify the different channels of distribution. Describe the role of wholesalers and explain the different types of retailing.

12-3 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives Describe the role of e-intermediaries and explain how online shopping agents and online retailers add value for advertisers and consumers on the Internet. Describe the major activities in the physical distribution process. Identify the important objectives of promotion, discuss the considerations in selecting a promotional mix, and discuss advertising promotions. Outline the tasks involved in personal selling, describe the various types of sales promotions, and distinguish between publicity and public relations.

12-4 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Determining Prices

12-5 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Pricing to Meet Business Objectives

12-6 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Market Share

12-7 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Price-Setting Tools

12-8 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Pricing Strategies and Tactics

12-9 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Pricing Strategies

12-10 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Pricing Tactics

12-11 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall The Distribution Mix

12-12 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Intermediaries and Distribution Channels

12-13 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Wholesaling

12-14 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Retailing

12-15 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Types of Brick-and-Mortar Retail Outlets

12-16 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Nonstore Retailing

12-17 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall The Role of E-Intermediaries

12-18 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Online Shopping Agents

12-19 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Electronic Retailing

12-20 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Physical Distribution

12-21 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Warehousing Operations

12-22 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Transportation Operations

12-23 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Distribution through Supply Chains as a Marketing Strategy

12-24 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall The Importance of Promotion

12-25 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Promotional Objectives

12-26 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall The Promotional Mix

12-27 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Advertising Promotions

12-28 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Personal Selling

12-29 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Sales Promotions

12-30 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Direct (or Interactive) Marketing

12-31 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Publicity and Public Relations

12-32 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Summary of Learning Objectives

12-33 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall