Prepared By: Husnain Ashraf ACCA Number: 2387823.

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Presentation transcript:

Prepared By: Husnain Ashraf ACCA Number:

Application of Tools on Information Gathered ConclusionsRecommendation Information Gathering and Techniques to use Primary and Secondary dataTools and Techiques Topic Selection and Company selection Aims and ObjectivesResearch Questions

Primary Sources:  Interview with Mr Ayaz Hafeez. Secondary Sources:  Audited Financial Reports.  Newspapers.  Internet.  Books.

Financial Ratio Analysis Competitor Analysis Business SWOT Analysis PEST Analysis

 Joint venture between Honda Motors Japan and Atlas Group Pakistan.  Manufacturing cars main activity.  Products are Honda Accord, CR-V, CR-Z, Civic and City.  Listed on three stock exchanges of Lahore, Islamabad and Karachi.

HACL only pay Rs 0.3 dividend in 2013.

Strengths: Brand Image. Innovation a routine. Dealership Network. Gasoline Engine and Hybrid Technology. Nil Gearing. Weaknesses: Production Capacity. Working Capital and Cost of Production. Dependence on Imported Parts. Profitability and Liquidity. Unimpressive Investor Ratios. Opportunities: Small Cars Segment. Cars Financing Schemes. Can Export if Good Quality. Better Advertisement create Demand. Lead Time Valuable for Customers. Threats: Imported Used Cars. Unscheduled Electric Cut Down. Unstable Government Policies. Indian Automakers and Dump Products. SWOT

Political:  Reduction in Age Limit.  10 % Federal Excise Duty.  Rise in GST.  Ban on CNG and Non Euro compliant models. Economical:  High Inflation.  Rise in Fuel prices.  Exchange Rate Movement.  Consumer Financing and Interest Rate.  Rise in Electric Tariff. Social:  Rise in Population.  Rise in Literacy Rate.  Increase Urbanization.  Increase in Purchase Power Parity. Technological:  Emerging Hybrid Technology.  Localization of spare parts in not achieved.

Conclusion:  Company finally overcome years of losses.  New models and better sales effects reasons of recent success.  Competitor is way better and stable.  Political and economic instability, inflation and taxes mainly hurt HACL’s strengths.  Hybrid technology and small cars can be HACL’s future.  High cost of production due to imported cars, exchange rate movements and less production capacity are main problems. Recommendation:  Can increase production capacity.  Better advertisement and sales strategy needed.  Can enter in small cars segment.  Better hedging of reserves needed.  More usage of local parts.