HISTORY 1860 1904 Gaspare Campari invented the «bright Red», which became the unique symbol of Campari. The business started in Milan at the historical Cafè Campari. Campari’s first production plant was opened in Sesto San Giovanni. 1932 Birth of Camparisoda, the first single-dose aperitif. Its conical bottle has become one of the symbol of the Italian design.

HISTORY «CAMPARI» as a status symbol 2001 1990 1980 2013 2010 Campari Group became a listed Company according to its willingness of reaching a competitive advantages . 1980 Geographical expansion through many acquisitions and mergers all over the world. Campari became «Campari Goup» with new strategic objectives and targets. «CAMPARI» as a status symbol 2013 2010 They set the target that the 65% of vacant senior management was filled through the promotion of internal staff. Camparista Experience: it was updated the online internal communication platform. 150^ Anniversary of the Company. It was inaugurate the Campari’s Gallery in Sesto San Giovanni.

Campari Group 6TH The Group's ranking in the global beverage industry 1860 The year of foundation Portfolio of over 50 premium and super premium Brands The Group employs over 4,000 people 16 Manufacturing plants owned all over the world

Campari Group Gruppo Campari today is one of the major player in the global branded beverage industry. Its products are marketed and distributed in over 190 countries, with leading positions in Europe and the Americas, where Campari is the leader in the spirits segment. .

Campari Group The Group portfolio can be divided in 3 main business segments: . Spirits: they are the core business of the Company which includes also vodka, whisky, rum and tequila. Wines: it includes still wines (Sella&Mosca) and sparkling wines (Cinzano) soft-drinks: they are the smallest business which includes soda but also Crodo-drinks that are non-alcoholic beverages obtained by natural mineral water from the Crodo fonts (ex Chinotto)

PERFORMANCE INDICATORS REVENUES

PERFORMANCE INDICATORS EBITDA

PERFORMANCE INDICATORS SALES DATA IN 2013

Environment and Sustainability “At Gruppo Campari we have always been adherent to responsible and sustainable behaviours doing business with the utmost integrity and correctness. Nevertheless, looking and listening to the environment that surrounds our business, we have become aware of the importance of sharing our efforts towards sustainability.” Sustainability Monitoring energy consumption by type of energy used, percentage of renewable energy used, water withdrawal by source, water discharge by source, waste generation by type of waste, waste destination with specific attention on waste recovery, reuse and recycling. Monitoring activity Campari has decided to implement in all their subsidiaries a specific project named EcoCampari to educate Camparistas to more sustainable behaviours. EcoCampari

Corporate Social Responsibility “Gruppo Campari actively promotes a culture of responsible drinking, having the deep conviction that its brands are a way to enjoy pleasurable moments, celebrations and sociable occasions. Our Group strongly condemns excessive, inappropriate or illegal consumption of alcohol.” The Company is a member of various organizations that promote responsible drinking programs and education all around the world: some example are Spirit-Europe in Europe, Federvini in Italy, Spirit-Suisse in Switzerland, Alcoholic Beverages Committee (ABC) in Russia and Ukraine, the Industry Association for Responsible Alcohol Use in Africa…etc. Responsible drinking Campari’s responsible approach to business also takes into account the impact generated by its numerous suppliers, with the ultimate aim of offering the highest quality to consumers. “Gruppo Campari’s focus is on providing the best products possible to our customers and consumers, and aims to reach this objective by always choosing superior, top-tier business partners”. Responsible sourcing: “Consumer safety and worker well-being are key factors for Gruppo Campari’s business: this is why Health and Safety in the workplace are the milestones upon which our Group bases its production activities.” Gruppo Campari pursues and supports the respect of the internationally proclaimed human rights.  Quality, Helth and Safety

Corporate Social Responsibility Gruppo Campari defines the principles and the guidelines for corporate social responsibility and business conduct, with main reference, but not limited to: employee protection, respect of working standards and equal opportunities.  Ethical Code “Our Group is committed to promoting excellence, entrepreneurship and equal opportunities in each of our trading countries”. Gruppo Campari has always developed tight bonds with the communities in which it operates, undertaking the effort to foster not just their economic development but also the social one. The Company started EcoCampari and EducaCampari in Brazil and it has financed the Appleton Basic School in Jamaica. Community involvement

MISSION “The essence of Gruppo Campari is building lifestyle brands and people with passion.” Gruppo Campari aims to remain a highly profitable top player in the global spirits industry by combining its passion for brand building with entrepreneurial drive and functional excellence. The Company pursues a policy of maximization of the financial performance, optimizing the investments in A&P, maximizing the opportunities given by the capital market and developing a strong marketing plan directed to establish a widespread product knowledge and identification.

The vision of Campari is to grow fast and internationally The future growth wants to combine organic growth (strong brand building) with shareholders value enhancing acquisitions. Therefore they decide to become more and more multinational, increasing the robustness of the portfolio, becoming well orientated towards an international expansion. In few years they want to become one of the first companies in terms of margin and cash flows

…and to become a global top player VISION …and to become a global top player Campari wants to become a global top player, especially for the spirits segments. It aims to reach and enhance the mass in the key geographical markets, trying to acquire part of Arabic and African markets. The Group wants to develop the Group’s presence in emerging markets, such as in China and Brazil.

10 production site all over the world VISION “We wants to increase faster than the markets” 1 headquarter 10 production site all over the world

VALUES PRAGMATISM PASSION INTEGRITY Enthusiasm and involvement are the drivers of Campari’s behaviour. Passion is important for workers and consumers who can experience extraordinary moments and satisfaction using Campari’s products. PASSION Campari is against rigid bureaucracy and it has created a flexible structure in order to make changes easier and to follow what consumers want. So, they can benefit from synergies and groups’ skills which allow the Company to develop concrete ideas. PRAGMATISM The Company tries to be more responsible as possible, being coherent with its brand and assuring honesty and equity. It has established training programs for its employees in order to spread the Campari’s culture (i.e. Campari Academy in Sesto San Giovanni and in Munich). INTEGRITY

VALUES HEALTH AND SAFETY CREATION OF VALUE TRANSPARENCY AND LOYALTY Individual and groups’ daily actions are aimed to reach standard objectives, creating value for all the stakeholders. The Group really cares about consumers’ needs which are considered key factors in adding value for the Company. CREATION OF VALUE Information are easily available due to the company propensity to involve consumers, as it is reported in the Company’s Code of Ethics: ‘Together with general principles like correctness, impartiality, confidentiality and transparency we build up the framework of our modus operandi respecting people who work for us and the community in which we operate’. TRANSPARENCY AND LOYALTY Campari guarantees the quality of its business through professional, legal and ethical behaviours, from the starting point of the supply chain to the delivery of the products to its customers. HEALTH AND SAFETY VALUES

The VALUE-BASED MATRIX

The VALUE-BASED MATRIX

Bibliography CampariGroup: http://www.camparigroup.com Sole 24 ore: La Repubblica: http://www.repubblica.it Borsa Italiana http://www.borsaitaliana.it Corriere della Sera http://www.corriere.it

GROUP MEMBERS Silvia Bernardi Francesca Crepaldi Christoph Kohlmayr Silvia Mezzasalma Chiara Pitoni Daniela Zagolin