GAP INC. A MEDIA ANALYSIS.

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Presentation transcript:

GAP INC. A MEDIA ANALYSIS

HISTORY Date Established: August 21, 1969 Place established: San Francisco Founder(s): Doris F. Fisher & Donald Fisher Number of employees: more than 134,000 Current CEO: Glenn K. Murphy Key values: Integrity, Respect, Open-mindedness, Quality, Balance HISTORY

MISSION AND VISION STATEMENT Mission Statement Gap, Inc. is a brand-builder. We create emotional connections with customers around the world through inspiring product design, unique store experiences, and compelling marketing.” Vision Statement We seek to make a positive, lasting impact on the people and in the places where we operate.” MISSION AND VISION STATEMENT

TARGET MARKET Gap: Families Old Navy: Families Banana Republic: People in the work place TARGET MARKET

Through multimedia ads including but not limited to: window ads, magazine spots, newspaper ads, press releases, TV ads. COMMUNICATIONS

MOST SUCCESSFUL COMMUNICAITONS The most successful have been the paper ads. Both in and out of stores they create a large impact on consumers. Many of the paper ads challenge the social norms of the present. MOST SUCCESSFUL COMMUNICAITONS

WEAR YOUR PASSION COMMON MESSAGE

ADVERSISEMENT ANALYSIS http://www.youtube.com /watch?v=KAPnSRqgpZE This ad communicates that Gap is going back to the basics. ADVERSISEMENT ANALYSIS

ADVERSISEMENT ANALYSIS The company is communicating that we should wearing our passion and show who we are through our clothing. They are also challenging current social issues. Ad links http://www.youtube.com/watch?v=rOFXb3MyS-A http://i.dailymail.co.uk/i/pix/2014/02/21/video- undefined-1BB86BCB00000578-571_636x358.jpg