AEC & TPP Your Opportunities & Challenges Prepared by ROBENNY CORPORATION

Agenda Part 1: AEC & TPP Quick Review Part 2: Opportunities & Challenges Part 3: How to move up to C-Suite Level

Robert Profile B.Sc. Pharmacy MSc. Risk Management Ph.D Business Development Strategy CEO at ROBENNY CORPORATION North America & Asia Pacific, since 2000 Executive Vice President – Corporate Strategy at Capital Group Shanghai, China, since 2008

Part 1: AEC & TPP Quick Review

AEC – Quick Review AEC envisages the following key characteristics: a single market and production base a highly competitive economic region a region of equitable economic development, and a region fully integrated into the global economy The AEC areas of cooperation include human resources development and capacity building; recognition of professional qualifications; ……

Auditing (kiểm toán), Architect (kiến trúc), Engineering (kỹ sư), Dentistry (nha sĩ), Medical Doctor (bác sĩ), Nurse (y tá), Investigator (điều tra viên), Tourism (du lịch).

TPP – Quick Review The Trans-Pacific Partnership (TPP) is a proposed regional free trade agreement that is currently being negotiated by twelve countries throughout the Asia-Pacific region (Australia, Brunei Darussalam, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, the United States, and Vietnam

Part 2: Opportunities & Challenges

Opportunities & Challenges Business: Bigger market with 600 millions people of AEC ………………………… Yourself: More opportunities Chance to move up to regional positions Business: SMEs have big challenges product quality, innovative ………………………… Yourself: Lose jobs Downsize

Quick Survey with 1300 Young Professionals in HCMC Quick Survey with 1300 Young Professionals in HCMC? Unesco & ROBENNY project 43% answer I don‘t know what is AEC. What is it? I am not sure, I think it is similar to WTO AEC is not my business, that is government job I don‘t really care about AEC because I will open my own business

Part 3: How to move up to C-Suite Level

Questions to Address What are the different between Effective and Successful Managers? Why some people get promoted quick?

Effective vs. Successful Managers Effective Managers – Managers who meet their business goals and objectives, with the satisfaction and commitment of their employees Successful Managers – Managers who get promoted fastest “Do effective managers get promoted fastest?” 13

Traditional management – Decision-making, planning, controlling Robenny Corporation studied 4500 Managers by the following categories within 2 years Traditional management – Decision-making, planning, controlling Communication – Exchanging information and processing paperwork Human resource management – Motivating, disciplining, managing conflict, staffing, training Networking – Socializing, interacting with outsiders 14

Average of all Managers Results Activity Average of all Managers Effective Managers Successful Managers Traditional Management 32% 19% 13% Managing Communication 29% 44% 28% Human Resource Management 20% 26% 11% Managing their ‘Network’ 48% Sources: Robenny Corporation 2004 15

What We Learn from the result Top Middle Line Manager Technical Interpersonal Conceptual Politic

What You need… Yourself Others Build and manage your professional networks internal and external Take chance to rotate and challenge yourself Find your mentor internal and external ………………….. Prejudice Within company Country by country Colleagues Boss …….