Best Outdoor Campaign Entry Form. 1. Strategic planning (25%) Maximum 250 words Covering market background, competitive position, campaign goals, target.

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Presentation transcript:

Best Outdoor Campaign Entry Form

1. Strategic planning (25%) Maximum 250 words Covering market background, competitive position, campaign goals, target market, media selection, and rationale for Outdoor. … 2. Tactical Planning (25%) Maximum 250 words Using Outdoor to its best advantage by considering the tactical advantages of such a flexible medium. Consider formats, seasonality, regional flexibility and mixing formats to deliver targeted campaigns. JNOR is your planning partner in Outdoor so use of CAFAS and provision of JNOR figures will be important, however non-JNOR formats will be allowed for. … Best Outdoor Campaign Entry Form (Over €150,000)

3. Media & Creative Symbiosis (25%) Maximum 250 words Core idea, execution, understanding of how the poster creative needs to work with the medium. … 4. Results (25%) Maximum 250 words How well the campaign met objectives as demonstrated by sales / market share / research results. … Best Outdoor Campaign Entry Form (Over €150,000)