WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN General Company Description: I n the business of providing fitness and nutritional guidance to the general population with an emphasis on women clientele. Mission Statement: To provide professional certified personal training instruction to clients and positively influence their overall wellbeing. To strive for collaborative outcomes of healthy results by relaying energetic enthusiastic training and nutritional guidance. The main goal is to achieve the end result of assisting clients in becoming more accountable for their physical, mental and nutritional fitness and therefore living a healthier lifestyle.

WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN Company Goals: healthy, successful company that is well known for customer satisfaction loyal customer following obtain continuous customer referrals and professional recommendations from physicians &/or health care providers maintain and establish a strong networking coop between business and others committed to overall fitness Company Strengths : versatile training option premises in home premise will be known for its cleanliness and organized “gym facility” setup to achieve a maximum work out within training session timeframe. effective planning through organization and communication

WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN Company Objectives : (progress markers) 1st year of operation: Sales = $12,000; 8-12 customers per wk. 20% training client’s premise, 30% training in home, 50% contractor training at outside gym facility. 2nd year of operation: Sales = $15,000; customers per wk. 20% training client’s premise, 40% training in home, 40% contractor training at outside gym facility. 3rd year of operation: Sales = $18,000; 15 customers per wk. 20% training client’s premise, 60% training in home, 20% contractor training at outside gym facility. BREAK-EVEN POINT

WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN Skills and Experience: National Strength and Conditioning Association / (NSCA-CPT®) certification planned by 01/2010 Graduate 2009 National Personal Training Institute, CPT Reiki II Practitioner (energy attuning/balancing) Whls distributor Young Living Therapeutic Essential Oils Graduate KSU  BBA Degree / Accounting Major CPA & Notary Public State of OH Member: OH Society of Certified Public Accountants Assoc of Gov Accountants, Cleveland Chapter Toaststmasters International Club

WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN Ownership and Legal Structure : Sole proprietor ( responsibilities) business profits & expenses flow through the personal 1040 income tax return via schedule C Form 1040: Individual Income Tax Return Schedule C (Form 1040) Profit or Loss From Business Form 8829 Expenses for Business Use of Your Home Schedule SE (Form 1040) Self-Employment Tax of 15.3%

WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN Products & Services : One on One Training Sessions Training with a Buddy (2-4 people) Stretching / Reiki Sessions Mom & Baby outdoor stroll (2-4 people) Friday night Children Circuit Sessions (4 person)

WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN Market Mix & Segment : Customer Base: – 70% women, 15% children, 15% elderly Training Locations: –Yr. 1: 20% Client Facility, 30% In-Home, 50% Contractor –Yr. 2: 20% Client Facility, 40% In-Home, 40% Contractor –Yr. 3: 20% Client Facility, 60% In-Home, 20% Contractor Business location % mix due to: –Equipment purchases –Facility Set-Up –Gain training experience/knowledge as contractor

WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN Advertising / Marketing : Seek professional referrals through medical offices Networking through current membership organizations –PTA-Reiki Clinic-Boy/Girl Scouts-Library Business write-up / advertisement local paper, women’s journal, sports journal, church bulletin Trade Shows women, bridal, baby, wellness and elderly seminars Co-op between other health service providers massage therapists, spa services, yoga & sport centers

WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN Daily Operations: Sole employee of the operations Projected to break even in 3 rd Yr. Operations –increased customer base, company name known, referrals –increased training at home vs. contractor Business Hours: Early morning, mid afternoon, evening times available and full weekends (scheduled times must fit within timeframe of current Accountant occupation career.) Accounting functions will be performed by owner utilizing accounting software.

WORK-OUT TIME FITNESS FACILITY BUSINESS PLAN Continuous Monitoring and Planning: Satisfied customers are vital for a successful business operation. Conducting surveys obtaining feedback is one measure I plan to implement. Service industry providers must maintain high quality and awareness of customer needs and goals. Creativity of services offered will keep client interest. Always “keep an eye” on the competition. –Why were my services not chosen over the competition?