© 2013 IBM Corporation 3Q Programs & Incentives

2014 IBM Corporation IBM Internal and IBM Business Partner Use Only NA Storage BP Programs Reference Guide Program/Offering Announce letter(s) Announce date LinkDescription XIV V5/V7000 DS8000 N series SONAS DS5000 SVC / VSC FlashSystem LTO HE Tape ProtecTier Brocade Cisco V3700 DS3000 TPC FlashSystem Demo Feb 26, 2014 IBM BP Expires Aug 26, 2014 – 70% discount on FlashSystem 840 demo machines, must retain for 6 months Flash/Server Attach April 28, 2014 IBM BP 4% rebate paid to Resellers on the list price of FlashSystems when sold with Power and PureFlex. Trade-In for Disk / IGF Trade-in for Violin May 22, 2014 IBM BP IGF Trade-in payment to End User for old disk equipment when they purchase XIV Gen 3, V5000, V7000 or DS8870 and IGF Trade-in payment for Violin (CC ) * F Trade-In for Tape May 19, 2014 IBM BP Trade-in payment to End User for Tape equipment when they purchase 3588, 3592, TS4500, TS7720, TS7740 * F Solution Accelerator April 16, 2014 IBM BP 5% rebate on IBM Storage HW billed revenue, 15% on SW when sold together via PPA. Bonus on select bundles. Competitive Market Rewards SP1 CC , SP2 CC Feb 27, 2014 BP 8% rebate paid to Specialty Resellers on approved competitive accounts - effective Jan 1, 2013 can not be combined with Solution Accelerator F No Charge Removal IBM BP Dec 4, 2013 IBM BP No Charge for pickup/disposal of IBM and Non-IBM equipment when customers purchase new IBM equipment V3700 Advanced Function Incentive Oct 23, IBM BP Business Partners receive a rebate for the value of one Advanced Function ( Turbo, FlashCopy, Remote Mirror or Easy Tier ) when they sell a V3700 min config. BPs may chose to offer the function at no charge to their End User. V3700 Incentive for BPs who sell to DS3000 End Users June 2, 2014 IBM BP Business Partners can receive a $1,000 USD ($1, CAD) rebate for each eligible new IBM Storwize® V3700 minimum configuration they sell to an End User Enterprise that has a qualifying IBM DS3000 V3700 Federal End User SP SP June 4,2014 IBM BP Withdrawn effective July 7, Business Partners can receive a 5% list price credit on V3700 when they sell to Federal End Users. F * = US Only F = Federal eligible June 16, 2014 F IBM Internal: Link to Current Guide

2014 IBM Corporation IBM Internal and IBM Business Partner Use Only NA Storage BP Programs Reference Guide Program/Offering Announce letter(s) Announce date LinkDescription XIV V5/V7000 DS8000 N series SONAS DS5000 SVC / VSC FlashSystem LTO HE Tape ProtecTIER Brocade Cisco V3700 DS3000 Advanced System Placement CC May 1, 2014 IBMIBM BPBP IGF Offer Business Partners can offer the IGF Companion Lease offering to the IBM Advanced System Placement Program for unique payment terms from IGF. F Assess and Earn Know Your IBM (KYI) US CC CA CC April 3, 2014 AE Guide IBM – US IBM - CA BP – US BP – CA BP Reps receive 1200 points for conducting an Oracle AWR report assessment for FlashSystems. Points can be redeemed for merchandise or Visa card. Also earn points for FlashSystem and HV Storage education modules or sales of eligible HV storage products. Brocade Gen5 Blade-Up Plus RPQ Contact Rhett KaiserRhett Kaiser IBM BP RPQ - Buy 2 or 4 Port Blades with the 2499 and get 3 or 6 Port Blades an no additional charge IBM Gen5 SAN Bundle Special Bid Contact Rhett KaiserRhett Kaiser IBM BP Sell two or four 2499s get a better price to win via special bid - indicate promo in special bid notes. Brocade Gen5 Trade-Up RPQ Contact Rhett KaiserRhett Kaiser IBM BP RPQ - Buy SAN768B-2 or SAN384B-2 Director AND takeout a Cisco MDS, and GET 32 or 48 port blade free (optics not included) Brocade Gen5 Switch-Up RPQ Contact Rhett KaiserRhett Kaiser IBM BP RPQ – Get 2nd POD Activation and 16G optics at no additional charge IBM 2498-R06 Router RPQ Contact Rhett KaiserRhett Kaiser IBM BP RPQ – Get key router features needed for IP Replication or Mirroring at no additional charge Enterprise Bundle Switch POD-Up Contact Rhett KaiserRhett Kaiser IBM BP RPQ – Get 2nd POD Activation and 16Gbps or 8Gbps optics at no additional charge when sold with Storwize or FlashSystem

2014 IBM Corporation IBM Internal and IBM Business Partner Use Only NA Storage BP Programs Reference Guide - Assessments / Services Program/Offering Contact LinkDescription XIV V5/V7000 DS8000 N series SONAS DS5000 SVC / VSC FlashSystem LTO HE Tape ProtecTier Brocade Cisco V3700 DS3000 Storage Infrastructure Optimization (SIO) Assessments Contact Linda SheaLinda Shea IBM BP Storage funded cross brand (STG, SWG, GTS) assessment designed to recommend efficiency and transformational optimization solutions associated with explosive data growth and underutilized capacity. Nominate to SIO Leader: EAST: Kevin Carrington WEST: Henry CANADA: John Kokonis- FEDERAL: Walter Walls STG Migration Factory Contact Terry MoodyTerry Moody IBM BP Pre-sales funding for Virtualization, Consolidation, and TCO assessments, Storage/SAN Assessments Studies, Proof of Concepts, Migration tools Collateral and Education, Xenobridge, Novus, Softek, XIV, Diligent, SVC, TPC and GDPS Workshops, Benchmarks, IMT deployment of Solution’s Architects Post Sales Migration Contact John OldhamJohn Oldham N/A Data Migration Assistance to Close IBM Storage Business - Funding Amount Based on Net Field Financial Revenue Channel Post Sale Migration Contact John OldhamJohn Oldham N/A IBM will fund Specialty and Specialty Elite Partners for Competitive Migrations services they provide - Max. 6% of net field financial revenue VSI Assessments Contact Katie MilesKatie Miles VSI VSI Assessment point in time collection of SAN configuration file & analysis, provided at No Charge to the Business Partner for approved nominated accounts. Brocade SAN Health Check Contact Rhett KaiserRhett Kaiser Broc ade SAN Health Check analysis and graphs detailing Network topology and performance data available to Business Partner at no charge from Brocade. RSI (Regional System Integrator) Program Contact Henry RingelHenry Ringel Detailed independent analysis and recommendations of SAN infrastructure performed by Regional System Integrators funded by IBM

© 2013 IBM Corporation CMR 2014 Storage Channel Incentives  Earned discount: not street price competitive –Registration provides ability to Special Bid to increase discounts  Minimum Margin –Is automatically applied in the grid on ALL Storage Hardware, Software and Software Maintenance (Reseller on Organic IBM, Non-Organic varies) –Applies in all cases on End User Discount Table but mostly in Yellow and Red. –Combines with all incentives  FlashSystem and Server Incentive: –FlashSystem list price rebate when sold with Power and Pure –Combines with all incentives  Competitive Market Rewards (CMR): Competitive nominated accounts/opptys – Spec/Elite partners only –Billed revenue rebate on Storage Hardware, Software and Software Maintenance –Excludes Non-Organic AAS products and ProtecTier –Can not be combined with Solution Accelerator  Solution Accelerator –Billed revenue rebate on all IBM Storage Hardware and Software, Additional rebate on SW when sold together via PPA. Bonus on select bundles.  Trade-in program (US only) –Trade-in payment to End User for old IBM and Non-IBM disk when they purchase XIV Gen 3, V5000, V7000, DS8800, FlashSystem –Trade-in payment to End User for old IBM tape when they purchase 3588, 3592, TS7720, TS7740 –Can be combined with No Charge Removal Program when there is more than one product to return that is not eligible for a Trade-in  No Charge Removal Program (US only) –No Charge for pickup and disposal of old IBM and Non-IBM Storage when new IBM Storage is purchased Solution Accelerator Registration Earned Minimum Margin -OR- Storage Trade-in No Charge Removal -OR- Not a part of special bid Special bid Back-end rebate On-going Incentives for AAS ordering IBM Internal and IBM Business Partner Use Only Flash & Server Incentive