INTRO TO YOUR NEXT 3 MONTHS HELLO INTRO TO YOUR NEXT 3 MONTHS MKT 202 – INTRODUCTION TO MARKETING Sec 34 & 45

WHO AM I? EHFAZ NOWMAN MASTERS IN MARKETING University of Manchester, UK Worked in Advertising [TBWA & Grey] BACHERLOR’S IN MARKETING AND INB North South University MKT 202; SEC 34 [NAC 204] & 45 [NAC 202] MW – 8:00 am to 9:30am and 11:20am to 12:50pm

Now, who are you? Introduce yourself to the class, but there is a catch! Name Little background Hobbies Favourite movie/ band Where do you want to work or do?

Course introduction ‘Introduction to Marketing’ is designed with an intention to build students’ foundation on the basic concepts and practices of marketing. Along with the marketing theories taught in class, the course also introduces students to real-world applications so that students can get a creative perspective of marketing and have an understanding on how to link marketing strategy to financial value. A firm grasp on this course would be crucial to successfully pursue the advanced marketing courses.

Course objectives At the end of this course, students should have firm understanding on: •     Theoretical aspects of marketing principles •     Real-world applications and implementations of marketing methods •     Manager’s perspective as a decision maker •     How to work in a group environment •     How to communicate in a business environment 

Class format Author: Philip Kotler and Gary Armstrong. Title: Principles of Marketing Edition & Year: 14th Edition Publisher: Pearson Prentic Hall ISBN: 13:978-0-273-75243

Class format Lecture slides; PowerPoint Examples! Examples! Examples! Q/A; class participation Journals, articles, handouts Online research Book for reference

Assessment format

Class rules BE ON TIME! NO MOBILE PHONES** NO LAPTOPS (or any other gadgets) PARTICIPATE

CONTACT ME ehfaznowman@gmail.com (for the time being) ehfaznsu.weebly.com – for all your resources Office room and hours - TBA

CLASS PARTICIPATION AND PRESENTATION