Marketing. Finding a target market https://www.youtube.com/watch?v=13- Rqjt5kwg https://www.youtube.com/watch?v=13- Rqjt5kwg What is the target market.

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Presentation transcript:

Marketing

Finding a target market Rqjt5kwg Rqjt5kwg What is the target market for this commercial? Try to be very specific.

Listerine

Toward the marketing concept Production orientation Product orientation Sales orientation Customer orientation How to make it? What to make? How to sell it? What do customers need?

The marketing mix

The marketing mix for goods: the 4 Ps Price Promotion Product Place The marketing mix for services: 7 Ps Price Promotion Product Place Process Physical evidence People

The marketing mix Watch and take notes: Why is it important that all 4 Ps are well set when marketing a product? y4 (from 3:29) y4

Brands alT8 alT8 What is a brand? How do people relate to brands?

Watch and answer the questions Why was it necessary to change the advertising of Marlboro? 2. What was the originial target market of Marlboro? 3. Who did they decide to concentrate on afterwards? 4. Why did the new icon fit the new target market? 5. What was the result of the changed advertising? 6. Retell the story of the Ford Edsel. Why didn’t advertising help with sales?