Boo.com: Poster Child for Dot.com Failure?

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Presentation transcript:

Boo.com: Poster Child for Dot.com Failure? Presented By: Richard Nagel

Introduction New business for online shoppers Offered high-quality designer sportswear Offered brand names such as: North Face Adidas Fila Cosmic Girl

How Boo.com worked Enabled online-shoppers to view products in full-color and three dimensional Zoom Feature Rotate items 360 degrees Advanced search engine allowed to search by color, brand, price, and style Miss Boo – animated figure for questions Loyalty points

How Boo.com worked Free delivery within one week Free returns Fluent in seven languages Local currencies were accepted from 18 countries These countries national taxes were calculated and collected

Issues Launch date kept changing Spent 25 million in advertising alone Only 40% of customers could access site Site design was slow and difficult to use 1 in 4 attempts to make purchase worked Site not compatible with Macintosh Spent over 200 million to launch the site

Short Life Span Boo.com was live for about 6 months Site too complex for users Losing money and had to discount clothing 40 percent Poor planning and control Budgeting, planning, execution Bought out by Fashionmall.com

Recommendations Start with smaller region Established a firm budget Test the software Prevented slow times Access issues Researched what the users had Type on internet service What their expectations were