Basic Orientation and Program Learning Workshop

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Presentation transcript:

Basic Orientation and Program Learning Workshop READ Reading Enhancement for Advancing Development Basic Orientation and Program Learning Workshop Communication, Branding and Marking

Presentation Outline Why Communication? Comparison between types of Communication SC Communication What is branding and marking? USAID Branding SC Branding READ Branding Rules of about photographs Press Release Formats Other Branding Issues

Why Communication? Share a common and smooth platform to disseminate information as well as communicate values, messages and achievements to all stakeholders to reduce ambiguity and skeptics while inducing change of behavior.

Different Types of Communication Source: Mefalopulos, Paolo. 2008. Development Communication Sourcebook : Broadening the Boundaries of Communication. Washington, DC : World Bank. © World Bank. https://openknowledge.worldbank.org/handle/10986/6439 License: Creative Commons Attribution CC BY 3.0.

SC Communication

Branding Vs. Marking “Branding” refers to how a program or project is named and positioned, who it is from, it also identifies sponsor of the work “Marking” refers to applying graphic identities or logos to program materials to visibly acknowledge contributions

USAID Branding and Marking 2 THINGS, LOGO AND ‘From the American People’ Logos can be found at http://www.usaid.org/branding

USAID logos

SC Branding and Marking LOGO

SC Branding and Marking COLOR

READ Branding and Marking Reading Enhancement for Advancing Development In Bangla:

READ Branding…..continued READ LOGO COLOR FORMAT YELLOW : 0C 18M 100Y 0K RED : 0C 100M 100Y 0K GREEN : 65C 0M 100Y 0K GREY : 30C 4M 0Y 40K BLACK : 0C 0M 0Y 100K

READ Branding…..continued Tools that we may use to promote READ Program Events Reports Training Materials Communication Materials: Brochure, Notebook, Sticker, Banners, Pen, Folders, Invitation Cards etc. SMS and Social Networks

Upcoming Communication Tools Program Website (www.readbangladesh.org) Monthly Online Newsletter Facebook and Twitter

Rules about Photographs Type Consent/Permission Credit Whose picture and where and when taken Individual Written from Parents Required Group Not Required Events Collected from other source Depends Required/Mention source

Press Release

Other Branding Issues READ Introduction: English and Bangla SC Bangla Words and Spellings Email Signature: