Friendly, Easy-Going, and Smart Too Why Analytic Modeling in the Cloud Is Your New Best Friend Andrew Flint Senior Director, Product Management FICO

Real, easy, cost-effective, safe. Better than what you’re using now. Modeling in the Cloud? Real, easy, cost-effective, safe. Better than what you’re using now.

Data Science Is Red Hot Data Science Isn’t Easy Why the Cloud Helps Overview of Modeling Tools in FICO® Analytic Cloud Demo: FICO® Analytic Modeler Scorecard

That Data Science Is So Hot Right Now Bigger and faster Deeper and more diverse Ubiquitous Analytics Rapidly evolving techniques Deep and machine learning Easier wrappers Smart is the new sexy Better decisions Delighted customers Image: www.thehollywoodnews.com

Gravity Also Exists Increased scrutiny and regulatory pressure Greater demands for Transparency Access Collaboration Continual clamp-down by IT Desktop control Information security Inevitably long queues Time waits for no data scientist © 2014 Fair Isaac Corporation. Confidential.

Advantages of Cloud Instant on Elastic and scalable Collaborative Regular, painless updates Continual analytic innovation Connected Easy to use Cost-effective What about security, reliability? Criteria Handsome Outgoing Smart Tidy Loves animals Outdoorsy Score ✓ Criteria Great with kids Honest Loyal Great cook Adventurous Camera-ready Score ✓

Decade of Success Delivering Analytic Tools in the Cloud Ten year record of success Proven reliability, security and accuracy for many top-tier banks Direct engagement & support in cloud Great platform for collaboration Centralized project repository Easy software upgrades High satisfaction: Xeno Xealots! Now part of Analytic Modeler family

FICO® Analytic Cloud What Does it Enable?

Analytic Tools in the FICO® Analytic Cloud Suite of tools to Explore data, Derive predictive models, Design decision strategies, For analysts with a wide range of needs and backgrounds, and Execute those assets in the cloud as services

Analytic Modeling Tools Available in the Cloud What is it? USL* FICO® Analytic Modeler Scorecard FICO® Analytic Modeler Scorecard Professional FICO® Analytic Modeler Decision Trees Professional FICO® Analytic Modeler for R FICO® Analytic Modeler for Text coming soon! FICO® Big Data Analyzer coming soon! *User sophistication level, scientifically quantified as propeller heads

Turning Analytic Discoveries into Better Decisions Business Applications Marketing Origination & Underwriting Customer Management Fraud Collections & Recovery Claims Management Historical Data Analytic Modeling Environment

FICO® Big Data Analyzer For analyst teams to discover insights from data on Hadoop Integrate, explore and visualize any data Find and re-use analytic assets Export insights to operational systems Extend with standards-based components Use from any browser Deploy on-premises or in the cloud

FICO® Analytic Modeler Scorecard Powerful machine learning for business analysts in the cloud Easily derive insights using advanced predictive modeling techniques Produce scorecards and boosted tree ensembles Discover key predictive drivers with 2-d and 3-d visualizations Calculate scores in real-time or batch for better decisions

FICO® Analytic Modeler Scorecard Professional Sophisticated predictive modeling for highest value business problems Designed for experienced business analysts Great control over modeling process, with automated documentation Refine models using pattern constraints, competing objectives, reject inference, and auto versioning New in release 6: SubPop Explorer, model export to DMP, Blaze, TRIAD & PMML

FICO® Analytic Modeler Decision Trees Professional Advanced strategy decision tree development for intelligent customer strategies Derive action-oriented strategy trees with empirical acumen Visually build, compare and improve strategies Refine strategies and actions using multiple business metrics Designed to simply work the way you think Publish strategies to decision management applications

FICO® Analytic Modeler for Text Unlock powerful value from unstructured data sources Draw insights from text using entity extraction and sentiment analysis Actively find patterns with fast interactive search Analyze emails, reviews, social media and call center transcripts Extract key content, enhance predictions and improve decisions

FICO® Analytic Modeler for R Open source R in the cloud for skilled data scientists Broad power of R in a powerful interactive IDE Tremendous breadth of analytic algorithms Access CRAN repository of 5,000+ packages Easily enable downstream execution of analytics as web services

Demo FICO® Analytic Modeler Scorecard

Summary Cloud is happening Our Analytic Modeler suite provides powerful, rapidly evolving analytic tools Very low barriers to entry Free trials Instant-on Integrated with apps on and off the cloud

Thank You! Andrew Flint Senior Director, Product Management FICO

Learn More at FICO World Related Sessions Adding Text to the Analytics Mix; Friday, 10:30am Improvements in Recommendation Systems; Friday, 11:45am The Future of Customer Personalization; Friday, 11:45am Products in Solution Center FICO® Analytic Modeler FICO® Big Data Analyzer @ Big Data Analytics kiosk Experts at FICO World Lamar Shahbazian, Product Management Colette Glaeser, Product Management Martin Hall, Product Management Osvaldo Driollet, Analytic Science Shafi Rahman, Analytic Science Gerald Fahner, Analytic Science White Papers & Blogs Building Powerful Predictive Scorecards The Era of Intimate Customer Decisioning is at Hand www.fico.com/en/blogs Analytics & Optimization

Please rate this session online! Andrew Flint andrewflint@fico.com +1 415 446 6632