03/07/2015 Cold temperature trend selected detergent product developments

NOVOZYMES PRESENTATION03/07/20152 Dixan (Henkel) Product: “Cold action” tablets and “cold action” powder with no residue not only for color detergents but also for bleach containing detergents Specificity: This product is recommended for a 30°C use. It includes an activator which is able to degrade tablets (and not only powder) at such a low temperature Enzymes:  Low temperature trend confirmed  Stainzyme and Polarzyme are perfect fits for that growing market

NOVOZYMES PRESENTATION03/07/20153 Tide Coldwater (Procter & Gamble) Tide® Coldwater provides a deep clean in the care of cold water, making it the coolest way to clean. When used in a cold water wash, Tide Coldwater can:  Remove even stubborn stains better than the leading competitive liquid detergent in warm water  Save energy and money by lowering your heating bills  Help colors stay brighter and whites stay whiter  Provide a cool new scent experience Tide Coldwater comes in both liquid and powder formulas, a variety of convenient sizes and two scents:  Glacier — a classic floral scent linked with fruity, woody and citrus elements  Fresh Scent — a modern floral scent combined with fresh, crisp herbal notes

NOVOZYMES PRESENTATION03/07/20154 Tide Coldwater the details Tide® Coldwater is specially designed with an increased amount of surfactant chemistry that allows it to penetrate easily into fabrics. Tide Coldwater delivers great cleaning, even on the toughest stains, when used in a cold water wash. Tide® Coldwater is specially formulated with an increased amount of polymer technology to help suspend dirt particles better so they do not redeposit on fabrics, helping keep both your colors bright and your whites white. So now you can help preserve color and fabrics even longer by washing in cold water with Tide Coldwater. So now you can clean all your laundry in cold water with Tide Coldwater. Tide Coldwater comes in both liquid and powder formulas. And in two new cool scents — Fresh Scent and Glacier

NOVOZYMES PRESENTATION03/07/20155 Tide Coldwater web page

NOVOZYMES PRESENTATION03/07/20156 Tide Coldwater website

NOVOZYMES PRESENTATION03/07/20157 Purex Cold Water formula (dial) Purex® laundry detergent is formulated to clean effectively in cold water as well as in warm and hot water wash settings. Purex® is the ONLY value laundry detergent to deliver 3-in-1 cost savings including:  Utility Cost Savings - Cold water washing saves energy and cuts utility costs.  Cost Per Bottle Savings - Each bottle of Purex® is about half the cost of other leading detergent brands.  One Bottle Savings - Consumers only need to buy one bottle for all their laundry needs.

NOVOZYMES PRESENTATION03/07/20158 Aditivo Quitamanchas Tira-nódeas (Dr.Beckmann) Compact powder booster from Dr. Beckmann Positioning:  Product: Compact powder booster for a wide range of stains  Like blood, milk, coffee, tea, red wine and vegetable  Price:Premium priced brand  Promotion: Oxi-detergent, including 30°C efficiency  Place:Product from Spain Enzymes:  It contains proteases and amylases

NOVOZYMES PRESENTATION03/07/20159 Persil

NOVOZYMES PRESENTATION03/07/ And more coming... ( randomly selected products) US Perfect fit for Polarzyme 30º