BrightSign For Supermarkets PC-class performance from the market leader in digital signage media players

Agenda BrightSign Overview The BrightSign Advantage The right digital menu board solution is BrightSign BrightSign Overview The BrightSign Advantage How BrightSign Menu Boards Work Case Studies

BrightSign Overview BrightSign is the market leader in digital signage media players – 3 years running

BrightSign corporate overview Founded in Silicon Valley, 2002 BrightSign is the #1 market leader in digital signage media players 2011, 2012, 2013 “World Market for Digital Signage” research studies by IMS Research Jeff Hastings, CEO Founded in 2002 by Anthony Wood, the inventor of the digital video recorder (DVR) and Roku Privately held company located in Los Gatos, California Cambridge, UK: R&D Paris, France: Sales for Europe, MEA, Asia/Pacific, Australia Odessa, Ukraine: Development Sales Channels: Field sales, VAR/Distributor channels, online

BrightSign is All-Inclusive Everything you need for sophisticated digital signage BrightSign HD & XD: High performance, rugged, solid-state devices BrightAuthor software: Powerful feature-rich software, at no additional cost BrightSign Network: Networking options for turnkey content management and delivery

Signage Solutions That Solve It All Models designed for specific applications deliver features you need Recommended for Smart Menu Boards

BrightSign XD & HD Product Lines Market leading products deliver affordable quality, reliability and ease of use – all without a PC PC-class performance. Engaging Sophistication. Affordable quality. Robust capabilities. Live HDTV Touch/Swipe HTML5 Powerful Video Engine Video Walls UDP Control Live Text Interactivity

BrightSign XD Models Exceptional performance. Engaging sophistication. XD230 Networked Player Powerful video engine capable of dual Full HD 1080p60 decode and simultaneous content playback from local, networked and streaming sources. Abundant content support including HTML5 and 3D content. And UDP network control & interactivity for video wall synchronization, basic interactivity and messaging between BrightSign and third-party devices. XD1030 Networked Interactive Player All the features of the XD230 plus S/PDIF output for pure digital and surround sound audio, and a diverse range of interactive controls such as GPIO, serial, USB, UDP and mobile devices for engaging interactive displays. XD1230 Networked Interactive Player with Live HDTV Includes all the features BrightSign offers plus Live HDTV playback to play content from any broadcast channel (even HDCP-protected content) via the HDMI input or closed-circuit TV via the ATSC/Clear QAM tuner.

BrightSign HD models HD120 Basic Interactive Bring your stand-alone display to life with the most affordable, Full-HD solution offering simple GPIO interactivity. HD220 Networked Looping Enjoy easy networked content updates and live data feeds along with flawless video playback, UDP support for basic interactivity and synchronization. HD1020 Networked Interactive Engage your audience with a wide range of interactive options using GPIO, USB, serial and UDP connections and networked content for a truly impressive display.

RSS/Social Media Feeds BrightSign Features Sophisticated capabilities. Infinite possibilities. XD Powerful Video Engine Live HDTV HTML5 Touch/Swipe Video Walls Zones Interactivity UDP Control BrightSign App RSS/Social Media Feeds Live Text Geo-Fencing IP Streaming Networking

The BrightSign Advantage

BrightSign Digital Menu Success Factors Grabbing attention and increasing sales is hard, but new technologies make it easier Dynamic, Full HD, Eye-Catching Content Mobile Menu Updates Sophisticated Content & Network Management Highly Reliable and Affordable

BrightSign Digital Menu Success Factors 1. Full HD Video Content Eye-catching Video Signage Rings up Success Unsurpassed video quality – Full HD, 1080p60 Utilize dynamic content to grab attention and keep your audience watching Play any video content such as H.264 & even HTML5 Synchronize displays deliver multiple/complimentary messaging at once Share the screen with Live HDTV, Streaming Content & RSS feeds

BrightSign Digital Menu Success Factors 2. Mobile Menu Updates The BrightSign App offers simple and secure menu board updates using your iPad or iPhone Select any BrightSign player connected to a local network Change user variables (menu items, pricing, etc.) for the current presentation Trigger presentation events (specials) via UDP commands BrightAuthor lets you easily build your menu board layout, items & interactions

BrightSign Digital Menu Success Factors 3. Sophisticated Network & Content Management BrightSign Network offers secure, cloud-based networking for frequent, rapid & economical sign management Frees you from the complexities of hosting and maintaining your own network Offers scheduling, Dynamic Playlists, presentation distribution to network groups Supports popular graphics & video formats – even HTML5 content! Monitors the activity and status of displays Assigns user roles and permissions from a remote location Performs network administrator functions Manages networked players People have come to expect frequently updated content. Each day you visit your favorite websites, they don’t show the same old content – it’s been updated to capture your attention. Audiences expect the same from digital signage and which print-based signage can’t provide.

BrightSign Digital Menu Success Factors 4. Highly Reliable and Affordable – starting at approx. $350 per screen Reliability: Solid-state device with no moving parts to fail: <1% failure rate! Won’t overheat Compact enough to install on/near the display Purpose-built OS for digital signage Open standards to easily customize or integration with POS Affordability: Includes software and networking solutions – no hidden fees! Low power requirements Easy to install & manage Wide range of content support - from jpegs and H.264 video to HTML5 Scalable – delivers simple & advanced features on a single platform “Burger King recently installed a Sicom hardware package which cost about $8,500, but with other associated expenses, the upfront tab was about $10,000 per restaurant In addition, the technology vendor charges a monthly “maintenance” fee.” Information taken from this article: http://nrn.com/latest-headlines/burger-king-franchisee-details-digital-menu-rollout

BrightSign Is the Right Choice Everything you need for sophisticated digital signage Powerful Performance And Reliability Designed exclusively for digital signage, BrightSign’s slim OS delivers superior signage capabilities and exceptional Full HD video quality with a solid-state platform you can depend on. Easy To Use, Sophisticated Features Get dynamic results without difficulty with BrightSign’s abundance of sophisticated and easy-to-use features. All Inclusive Options Free BrightAuthor software and networking solutions are included, with an option to subscribe to BrightSign Network, a cloud-based service that frees you from the complexities of hosting and maintaining your own network.

How BrightSign Menu Boards Work

Building a Networked BrightSign Menu Board Simple steps to build and manage your menus using BrightAuthor Step 1: Setup your screen layout and add images/video Step 2: Create User Variables & Live Text for Menu items & pricing Step 3: Add UDP events for specials Step 4: Publish the presentation Step 5: Control your sign Locally with your iOS device using the BrightSign App Globally with BrightSign Network

POS integration BrightSign products integrate seamlessly with point-of-sale The BrightSign platform is built for easy integration into restaurant POS systems.

BrightSign app Features Locally networked menus updated with the touch of an iPad Automatically detects BrightSign players on a local network Instantly downloads & displays user variables (menu items & pricing) and UDP events (specials) from the currently playing presentation Easily change specials, menu items Trigger events, like a change from lunch to dinner menu Customize the app’s user interface to match your presentation Access the diagnostic facilities for each unit Secure your displays with a password Compatible with BrightSign XD & HD networked models

How it the BrightSign App works… 1. Edit a user variable User variables such as a menu item or price can be updated. Press ‘Set Values’ after changing variables & BrightSign display will instantly update See how the prices change. Set Values

How The BrightSign App works… 2. Trigger UDP controls UDP controls can be used to.. Change a daily special Switch menus from breakfast to lunch Offer a promotion

Case Studies

Why Major QSRs Choose BrightSign Very cost effective Highly reliable non-PC solution Custom zone layouts Simple local menu and pricing updates Versatile HQ network updates McDonald’s Finland Nationwide locations have 2 to 6 BrightSign menu boards installed Over 180 units installed in Europe 300 ordered for Mexico installations All locations have 2 or 3 screen synchronized BrightSign menu boards installed KFC Ecuador

Why Major Retail Brands Chose BrightSign Very cost effective Highly reliable non-PC solution Stellar Full HD video quality Fully featured with interactivity & networking GoPro 35,000+ unit installs in Best Buy, REI, Target, Sports shops LifeProof: 1600 units in Best Buy LG 1100+ unit installs DROID 600+ unit installs in VZW stores Roku 1000+ unit installs Contour: 600+ units in Best Buy, REI

More Retail Brands Using BrightSign Major retailers using BrightSign for promotions, merchandising and branding

BrightSign customers with over 1,000 installed units

Brightsign in retail Signage Solutions that Sell Top Brands in Retail

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