May 2015 Viewing Trends Overview
Irish adults aged 15+ watched TV for an average of 3 hours and 22 minutes each day in May This is 6 mins longer per day than in May % (3 hours) of this viewing was live with the other 11% (22 min per day) time shifted. Total Viewing May 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
Housekeepers watched more than 3 hours 53 mins of TV every day in May 2015 Average Minutes Viewed Daily May 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and remained static for younger audiences. Interestingly year olds are watching more TV than this time last year with an increase of 11 mins per day TV Viewing Live v Time shift Year on Year May 2015 v’s May 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership May % May %
TAM Ireland subscribing channels reached 91% of housekeepers, 91% of housekeepers with kids, 88% of ABC1 adults and 85% of yr olds each week in May 2015 Weekly reach of TAM Ireland subscribing channels May 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National
Commercial Impacts May 2015 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National
Average Number of Commercial Spots seen per Day May 2015 AudienceAverage Number of Spots seen per Day Individuals 4+29 Adults Adults Adults Adults Adults Adults ABC121 Housekeepers36 HK with Kids28 Children16 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National
Top 10 Advertisers May 2015 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 BSKYB LTD 2 DIAGEO 3 UNILEVER 4 SUPERVALU 5 PROCTER & GAMBLE IRELAND 6 UPC 7 MCDONALDS RESTAURANT 8 LOREAL 9 KELLOGGS 10 TESCO IRELAND