September 2014 Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 10 minutes each day in September % (2hrs 52min) of this viewing was live with the other 10% (18 mins per day) time shifted. Total Viewing August 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers with Children watched 3 hours 18 mins of TV daily in September 2014 Average Minutes Viewed Daily Sept 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 57%. The vast majority of viewing is to live TV. The % of live TV viewing has remained decreased slightly year on year for individuals and has remained static for younger audiences. TV Viewing Live v Time shift Year on Year Aug 2014 v Aug 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Sept % Sept %

TAM Ireland subscribing channels reached 90% of housekeepers, 91% of housekeepers with kids, 85% of ABC1 adults and 83% of yr olds each week in August Weekly reach of TAM Ireland subscribing channels Sept 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Total Commercial Impacts Sept 2014 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day September 2014 AudienceAverage Number of Spots seen per Day Individuals 4+32 Adults Adults Adults Adults Adults Adults ABC127 Housekeepers42 HK with Kids35 Children14 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers August 2014 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 PROCTER & GAMBLE IRELAND 2 UNILEVER 3 BSKYB LTD 4 DIAGEO 5 TESCO IRELAND 6 LOREAL 7 MCDONALDS RESTAURANT 8 HEINEKEN IRELAND 9 NATIONAL LOTTERY 10 METEOR MOBILE COMMUNICATIONS

Share & Reach September 2014 Individuals