Farmbook Suite Developing Agricultural Advisory Services For Smallholder Farmers Shaun Ferris

Our Opportunity Helping Farmers to shift from traditional farming methods and thinking into being more commercially minded Sharing information to inform farmers in better decision making and measure the value of our extension work.

Our Challenges Developing tools that help Field Agents to become business advisors as well as production specialists. AND Convincing Managers to see VALUE in investing in new technologies and being part of a data driven management process

Hierarchy of Support Farmer Group Field Agent Manager Adopts new technologies and methods using results Manages the data System Uses the took kit To help farmers Outcome: Improved production and market performance Market Value chain partners

What do farmers what to know? 1. How do I grow more? Farm size, cash, fertility, water 2. How can I sell more? What are my market options? 3. What is my Yield GAP? Benchmark with local yields? 4.How much will upgrading cost? Planning scenarios 5.What could I earn?

Farmbook digital services

REGISTERING CLIENTS BASELINE DATA e-Valuate

Digital Forms for data Capture EASIER AND MORE ACCURATE DATA COLLECTION FASTER DATA TRANSFER REAL-TIME DECISION-MAKING

65% 25% 5% CONTEXT Famer Segments Market Pull Market Push Raising productivity Increasing income Improving resilience

Linking farmers to Markets GROW BUILD RECOVER Market Farmer Coop Farmer Group Field Agent Trainer

STANDARDIZED TRAINING e-learning

Training is first focused on the Field Agent Market Farmer Group Field Agent Manager

Introduction to the 5 skills Innovation FinanceNRMMarketing Group Organization Building SMART Skills for Field Agents

14 Field agents access training through face to face and e-learning processes

Monitoring Distance Learning

MAPPING SERVICE DELIVERY e-mapping

Field Agents Record Service Delivery

BUSINESS ADVICE e-biz planning

FARMBOOK ICT APPROACHES FOR TRAINING, AGRIBUSINESS AND M&E Farmer facing information

What can you do with Farmbook Register farmers into groups Assess profitability of target products Develop and share Business plans Track business progress Record sales Provide reports to farmers and cloud

Participatory Business Planning Tools

Farmbook Profit assessment

Technology Partners Monitoring Evaluation and Learning Portfolio Management Farmer Tools Analytics & Mapping Open Data Biz planner

Building Digital Extension Services Configure a package of services – Map tools to a common data model Provide standard training to field force – Monitor effectiveness Target training to support farmer segments – Monitor services delivered Provide business information to farmers – Monitor farmer market performance – Record progress against standard methods Privatize information services – Assess service costs and value against investments