NORTHSOUND RADIO RAJAR Q2 2014

NORTHSOUND 1 ■Northsound 1’s core audience is year olds playing a mix of adult contemporary music with unrivalled news & sports coverage and local information ■Northsound 2’s core audience is year olds with a broad mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by ■Northsound 1 is the market leading radio station in Aberdeen and the Shire ■Total Northsound Radio has double the number of ABC1 listeners than their nearest commercial competitor Original 106 ■Listeners to Total Northsound Radio listen on average for a staggering 9.1 hours a week ■82% of Northsound Radio listeners are the main shoppers in their household and therefore control the purse-strings 3 Source: RAJAR 2014 Q2 based on the Northsound TSA combined Northsound 1 and 2

THE TRANSMISSION AREA

NORTHSOUND 1 WEEKDAY SCHEDULE ■Greigsy at Breakfast6am-10am ■John Mellis on Mid-Morning10am-2pm ■Old School Anthems2pm-3pm ■BIG Drive Home3pm-7pm ■IN:Demand 7pm-10pm ■Late Night 10pm-1am 5

TOTAL NORTHSOUND 156,000 WEEKLY LISTENERS 6 WEEKLY REACH NORTHSOUND REACHES… 82,000 ABC1 LISTENERS 73,000 C2DE LISTENERS 128,000 MAIN SHOPPERS Source: Rajar Q2 2014

NORTHSOUND 1 139,000 WEEKLY LISTENERS 7 WEEKLY REACH NORTHSOUND 1 REACHES… 77,000 ABC1 LISTENERS 63,000 C2DE LISTENERS 113,000 MAIN SHOPPERS Source: RAJAR Q2 2014

COMPETITORS 8 WEEKLY REACH Source: RAJAR Q N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW) some stations do not cover the whole TSA

COMMERCIAL MARKET SHARE TOTAL NORTHSOUND TSA MARKET SHARE ALL COMMERCIAL RADIO LISTENING 9 Source: RAJAR Q N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW) *some stations do not cover whole of the TSA