Persuasive Argument

Argument General Definition according to Webster’s Dictionary: “a reason put forward (for or against something) a discussion, a dispute, a wrangling.

Argument (Academia Terms) An argument is defined, as far as the realm of academics, by the term Argumentation which means: “The process of constructing a chain of reasoning.” You have to have concrete evidence to prove your point. You cannot only depend on emotion and experience.

Persuasive Argument There are seven steps to a successful persuasive argument: Claim, Authorities (big names), Logos, Pathos, Ethos, Kairos, and Research

Claim Your main argument Examples: Global Warming is a result of human beings being irresponsible when it comes to nature. Global Warming is cyclical and existed before human modernization

Authorities experts and important people that support your side of the argument. “Scientists, politicians, retired experts, authors on the topic.”

Logos using logic, numbers, facts, and data to support your argument “Dr. Dell states the most carbon comes from dead trees and volcanoes

Pathos appealing to your audience’s emotions “Portray The Global Warming as Mass Hysteria and overreaction.”

Ethos making yourself seem trustworthy and believable

Kairos building a sense of urgency for your cause “Going Green, while on the surface means well, it is economically and politically dangerous.”

Research using studies and information to make your argument seem more convincing; you can use words, graphs, tables, illustrations “Weather tables over the past centuries. The costs of going green.”