#PACnet15 Balancing Traditions vs. New Trends of Fan Engagement?

#PACnet15 Moderator  Gary Styve » Paciolan Presenters  Chris Celona » University of California, Berkeley  Jamie Vosmeier » Fox Theatre - Atlanta  Jeremy Gray» Indiana University  Rob Kelly » University of Notre Dame

#PACnet15  Innovation (i-nə- ˈ vā-shən): A new idea or method. The process of introducing new ideas, devices, or methods.  Tradition (trə- ˈ di-shən): A way of thinking, behaving, or doing something that has been used by the people or society for a long time. Innovation vs. Tradition Defined  Balance (ba-lən(t)s): A state in which different things occur in equal amounts or have an equal amount of importance.  Sacrifice (sa-krə- ˌ fīs): The act of giving up something that you want to keep, especially in order to do something else.

#PACnet15 4 Maintaining the Balance Between Tradition and Innovation Go Big Red! Since 1899

#PACnet15  Venue Modernization  Ticket Options and Types of Events/Show  Event/Show Experience 5 Topics for Today

#PACnet15  The Cost of Modernization. » It is not all about money $ 6 Improving Your Venues  Maintaining tradition which enhancing the venue.  Cost of Doing Business.  Impact on Staffing.  Impact on Current Patrons & Season Ticket Holders.

#PACnet15 The Notre Dame Campus Crossroads Project Notre Dame Story

#PACnet15 Tradition = Anything Done Twice 8 Tradition & Innovation at Notre Dame BEFORE AFTER

#PACnet15 The Introduction of Field Turf to Notre Dame Stadium 9 Tradition & Innovation at Notre Dame BEFORE AFTER

#PACnet15 10 Tradition & Innovation at Notre Dame Mobile Advancements in Student Ticketing

#PACnet15 Indiana Story – Traditions That Endure Go Big Red!

#PACnet15 Indiana Story – Traditions That Endure

#PACnet15 Different Sports – Different Needs

#PACnet15 Fox Theatre Story

#PACnet15 15 The Cal Story

#PACnet15 16 Treat Important Fans The Right Way Special Season Ticket Holder Events

#PACnet15  Ticket Options » Are Trends changing? » Season Tickets vs. Mini Plans. » Have Your Sales Techniques Changed? » Different Pricing Models 17 What You Offer Your Customers

#PACnet15  Types of Events and Shows » Performing Arts – ▫Broadway, music, musicals, comedy, etc. » College Athletics ▫Which opponents are selected and how? ▫Home vs. Away games. ▫Sport by sport. 18 What You Offer Your Customers

#PACnet15  Phone Use and Social Media. » Weighing the balance.  Does Social Media Require Changes to Your Venue or Policies?  Customer Outreach » Marketing vs. Sales. ▫How are strategies changing? » Do you have multiple strategies based on fan base? » Sales Techniques. 19 Event Experience

#PACnet15 Please complete either the session evaluation form on your chair or online at Questions