CHAPTER 1: THE WORLD OF HOSPITALITY & TOURISM

I. THE IMPORTANCE OF HOSPITALITY & TOURISM 2 OF THE FASTEST GROWING AND MOST EXCITING INDUSTRIES IN THE WORLD TODAY ENCOMPASS MORE THAN 15 RELATED BUSINESSES INCLUDING LODGING, FOOD SERVICE, TRANSPORTATION, VENDORS, AND TOUR OPERATORS

EMPLOY MORE THAN 8 MILLION PEOPLE WHO EARN MORE THAN 165 BILLION IN WAGES AND SALARIES GENERATE IN EXCESS OF 525 BILLION IN SALES 3RD LARGEST AMERICAN INDUSTRY BEHIND CARS AND FOOD 1 OUT OF 7 U.S. ARE INVOLVED

II. INDUSRTY SEGMENTS THIS INDUSTRY IS EXTREMELY COMPLEX WITH MANY SEGMENTS INVOLVED (SEE FIGURE 1.1 PG. 7)

A. HOSPITALITY INDUSTRY GROUP OF BUSINESSES INVOLVED IN LODGING AND FOOD SERVICE. HOTLES, MOTELS, INNS, B&B, CASINOS, CATERING COMPANIES,

B. TOURISM INDUSTRY ENCOMPASS TRAVEL/TRANSPORTATION AND PROMOTE TRAVEL AND VACATIONS. ALSO DISTRIBUTE INFO TO CONSUMERS

C. OTHER PROVIDERS RECREATIONAL FACILITIES AND MEETING-PLANNING SERVICES ARE UNDER THIS UMBRELLA SPORTS AND ENTERTAINMENT INDSTRY

III. PRODUCT AS A SERVICE PRODUCT CAN BE GOOD OR SERVICE HOTELS SELL ROOMS AND REST. SELL FOOD BUT PEOPLE EXPECT A CERTAIN QUALITY

MOST PRODUCTS ARE SERVICES IN THE HOSP. & TOURISM INDUSTRY GOODS VS. SERVICE PRODUCT VARIABLES WHEN DEALING WTH SERVICES (PERISHABILITY/INTANGIBILITY/ CHANGEABILITY)

IV. HOSPITALITY AND TOURISM TODAY NOT COMMON UNTIL THE LATE 1800’S HAS BECOME A HIGHLY GLOBAL INDUSTRY SERVICE IS OF THE MOST IMPORTANT FUTURE SUCCESS IS DEPENDENT ON READING CONSUMERS’ NEEDS AND PREPARING FOR THEM!!

V. HISTORY OF HOSPITALITY COMES FROM THE LATIN WORD “HOSPES”, MEANING GUEST OR VISTOR TAVERNS WERE THE 1ST PLACE TO OFFER HOSPT. FOUND IN GREECE AND ROME BY END OF 13TH CENTURY HORSE AND CARRIAGE TOOK TRAVELERS TO POST HOUSES- VERY RUSTIC

EARLY INNS WERE RECOGNIZED BY SYMBOLS AND COATS OF ARMS TO SIGNIFY TERRITORIES: BLACK BEAR WHITE SWAN GREEN DRAGON

PINAPPLE SYMBOL-SYMBOL OF HOSPITALITY AND FAVORITE FRUIT OF ROYALTY. A SEA CAPTAIN WOULD DISPLAY A PINEAPPLE SIGN AT HIS DOOR TO GIVE NOTICE THAT HE HAD RETURNED HOME SAFELY

RESTAURANT MEANS RESTORE IN LATIN AND CAME FROM EUROPE IN THE 1700S 1800S BROUGHT NUMEROUS EATING AND DRINKING ESTB. GLOBALLY SLEEPING ACCOMD. WERE JUST BEGINNING (HILTON, RITZ)

VI. HISTORY OF TOURISM TRAVEL IS FRENCH FOR “WORK” EARLIEST TRAVELERS WERE MIGRATING NOMADS TOURISM RELIES ON TRANSPORTATION- THE WHEEL AND WATER VESSELS (3000 B.C.)

1800S- CHANGED THE FACE OF TOURISM WITH THE RAILROAD 1800S- CHANGED THE FACE OF TOURISM WITH THE RAILROAD. IT ALLOWED FOR GREAT DISTANCES 1900S- MASS PRODUCTION OF THE AUTOMOBILE AND SUPERHIGHWAYS THE WRIGHT BROTHERS INTRODUCED MODERN TOURISM WITH THE AIRPLANE

VII. TRENDS IN HOSPITALITY AND TOURISM NO MATTER HOW THE INDUSTRY CHANGES THERE WILL ALWAYS BE TRENDS IN HOSPITALITY AND TOURISM

A. SAFETY SAFETY AND SECURITY ARE THE PRIMARY CONCERN TO THE HOSPITALITY INDUSTRY. EXAMPLES:

B. DIVERSITY DUE TO ITS GLOBAL NATURE THE TOURISM INDUSTRY IS INCREASINLY DIVERSE. MANAGERS OF TOMORROW WILL NEED SKILL SETS TO RELATE TO ALL CULTURES

C. ECOLOGY THERE NEEDS TO BE CONSTANT RESPECT AND GUARD FOR THE ENVIRONMENT-ECOTOURISM

D. MARKETS MARKET SEGMENTS HAVE GROWN FOR THIS INDUSTRY D. MARKETS MARKET SEGMENTS HAVE GROWN FOR THIS INDUSTRY. AS INDUSTRY GROWS DIFFERENT MARKETS GET TARGETED (GAMBLING)

LARGE EMPHASIS ON TIME AND MONEY E. CONVENIENCE LARGE EMPHASIS ON TIME AND MONEY 24 HOUR ESTABLISHMENTS, EXPRESS CHECK-IN AND OUT

VIII. TECHNOLOGY TECHNOLOGY HAS CHANGED THE WORLD OF HOSPITALITY AND TOURISM WEBSITES, INTERNET ACCESS, INFORMATION MANAGEMENT, GUEST SERVICES