+ Mapping potential 23 June 2015 Building trails Growing skills Creating employment Promoting Stellenbosch
+ Cover off this evening Introduction to STF Structure Vision – the ‘bigger picture” Feedback Plan the next 4 months Next event Next meeting
+ Vision 1. Raise funds to build, maintain and improve trails in and around Stellenbosch For Running, Hiking and Mountain Biking 2. Promote Stellenbosch – Tourism 3. Engagement of local community – create employment
+ Mapping the connections Builds better trails Attracts more users (marketing) Builds local economy (local government/business/ donors) Creates more jobs & skills (NGOs) Attracts more investment (Corporates, government, Trusts, international donors)
+ Project portfolios- Structure Project Directors Finance/AdminFundraisingCommunicationTrail Building Promoting Stellenbosch Community development Job creation Skills development Project Manager
+ Roles & responsibilities PortfolioFinanceFundraisingMarketingTrail building Stellenbosch promotion Community development Actions Driver Team
+ Trail building Trail best practice Planning trails Discussions with land owners (Land Owners Farmers, University, Municipality) Building trails Signage Managing existing trails
+ Fundraising Coordinated approach to corporate sponsors Motivating Government/NPO funding Organising fundraising events: auction end November
+ Promoting Stellenbosch Develop strategy around Stellenbosch as an adventure destination: natural environment and meaningful cultural experiences Must promote community job creation and skills development Target: professional athletes, international/local adventure tourists Establish working relationship with key stakeholders, eg. WC Tourism, Cape Nature Conservation, Stellenbosch Municipality, Stellenbosch Tourism, local NGOs… Establish core offering and service providers: NGOs, accommodation, equipment rental, guides, transport, coaching… Around existing events Origin of Trails Marketing and Delivery: communication and promotion stakeholder engagement
+ Communication Social media updates: Facebook, Twitter, YouTube Website Electronic newsletter Newspaper and relevant publications Sports clubs/associations Event organisers TV coverage of project
+ Community development Identify working relationships with existing NPO/NGOs, e.g. Songo Job creation: Guides, trail builders, security Bike technicians Supporting service industries Skills training: Guide training, trail builders, security Bike technicians Cycling/running skills Trail knowledge
+ Feedback NPO established for STF Financials Use of funds to date Trail Kids Plan going forward
+ NPO Established NPO registered Transparency, reporting
+ Financials Funds raised R360,310 Cash on hand R132,031 Debtors R134,940 Use of funds R50,000 spent Jan for trails Jonkershoek Bridging Finance XCO Course Stellenbosch University Plan going forward Jonkershoek fire and felling 8-10 months Focus on area above Coetzenberg
+ Financials – Income Statement
+ Financials –Balance Sheet
+ Trail Kids Event held at Ride In 44 participants: adults & kids Skills coaching Fun event – Encouraging kids (and kids at heart) to do more trail running Ran new Ride In trail Self funding (no financial impact to STF) Runners Rest sponsored prizes Request from participants for ongoing events
+ Plan going forward Trail above Coetzenberg Next 3 months Looking at 10 km trail Signage Standard format Safety education Proposal to Donor Organization Next Fund Raising Event End of November
+ Next Meeting End August – feedback session on progress Auction end November
+ Any Questions