Oracle Confidential – Internal/Restricted/Highly Restricted Citizen Experience and Internet of Things: Big Data bridging the gap between Humans and Machines ORACLE and Hitachi Consulting OOW 2014 James Zahoudanis, ISG Industry Director, NA ORACLE and Hitachi Consulting are committed to using Internet of Things technology, citizen experience, big data, and advanced application capabilities to innovate society, promote diversity, enrich citizens’ quality of life, and protect the environment within cities that want to be smart. The combining human networks and machine sensors in a big-data-driven citizen experience, the cities can achieve their sustainability goals, This is a Title Slide with Picture slide ideal for including a picture with a brief title, subtitle and presenter information. To customize this slide with your own picture: Right-click the slide area and choose Format Background from the pop-up menu. From the Fill menu, click Picture and texture fill. Under Insert from: click File. Locate your new picture and click Insert. Oracle Confidential – Internal/Restricted/Highly Restricted

ORACLE’s Smart Cities - City Platform City Service Citizen Empowerment Collaboration Social Media City Operation Business Productivity Harmonization Entrepreneurs City Infrastructure Sustainable City Modernization Sensors

Smart Cities: City Platform addressing Key City Concerns Budget Constraints Nobody left behind Sustainability Transparency & Accountability Revenue Generation Quality of Service Fighting Poverty Public Health Collaboration Social Media Harmonization Entrepreneurs Modernization Sensors

Smart Cities: City Platform spanning multiple Domains Public Safety Social Welfare Education Green City Mobility Healthcare Tax & Revenue Collaboration Social Media Harmonization Entrepreneurs Modernization Sensors

City Platform Connects Citizens, Businesses, Networks Multi Channel Interaction between Citizen and City High Quality Resolution of Requests Provides means for Citizen Self Control City Service Citizen Empowerment City to Citizen Smooth, Harmonized Back Office Processes Higher Productivity of City Constituents Intelligence to Better Plan, Budget and Procure City Operation Business Productivity City To Business Reliable Infrastructure to operate the City Internet of Things ( IoT ) Real-time Data Management, Analytics and Control City Infrastructure Sustainable City City to Network

Smart Cities Solutions: Smart City Use Cases Big Data - Management and Advanced Analytics

David Parsons Rob Farris Vice President, , Internet of Things Vice President, Smart City Solutions

Hitachi Consulting Citizen Experience and Internet of Things. September, 2014 David Parsons Rob Farris Citizen Experience and Internet of Things. Big Data Bridging the Humans/Machines Gap OOW Session:   Monday, Sep 29, 4:15 PM - 5:00 PM - Moscone West - 2007   Citizen Experience and the Internet of Things: Big Data Bridging the Humans/Machines Gap [CON8128] Cities around the globe aspire to be easier to navigate, safer, cleaner, less wasteful of resources such as energy and water, less harmful to the environment, and more resilient in the face of changes. These are increasingly high-profile issues on the agenda of smart cities and public sector organizations. Oracle and Hitachi Consulting are committed to using Internet of Things technology, citizen experience, big data, and advanced application capabilities to innovate society, promote diversity, enrich citizens’ quality of life, and protect the environment within cities that want to be smart. This session explains how cities can achieve their sustainability goals, combining human networks and machine sensors in a big-data-driven citizen experience.

Citizen Experience and Internet of Things Topics of Discussion Introduction Hitachi and Oracle Smart City Vision Enterprise of Things in Cities Customer Examples Next steps

Hitachi Consulting Introduction

Hitachi, Ltd. - a global industry leader. Hitachi, Ltd. ranks 78th on the 2014 FORTUNE Global 500®. $93.4 Billion FY13 Revenue 947 Companies 320,000+ Employees Invested $3.4 Billion in R&D (2013) 100 Years of product & service innovation, engineering, & quality Focus on Social Innovation answering society’s challenges Society Changes, Hitachi Transforms It.

Hitachi Consulting. Hitachi’s Global Management Consulting & IT Services Business. $675 Million FY13 Revenue Delivered over $10 Billion in overall Business Improvements 5,000 experienced & dedicated professionals Commit to deliverables & certainty of measurable results We speak 25 languages. We work in over 50 countries Focused 25 Years of consulting experience Clear Collaborative, Committed & Results Oriented Bold Better Approach. Better Results. Better Experience.

Hitachi SmartCity Vision

Hitachi Social Innovation Vision Resolve Social Issues and Realize Sustainable Society with ... SOCIAL INNOVATION - IT'S OUR FUTURE "IT" x "Social Infrastructure" Energy Cities Transportation Healthcare Hitachi is celebrating our 104th anniversary this year. The core of our strategy for the “next 100 years” is to focus on “Social Innovation” This is done through market leading IT competencies linked with a strong track record in Social Infrastructure elements that cover Energy, Cities, Transportation, Healthcare etc.. Resources (e.g. ,water) Logistics Big Data (IT) Finance

SmartCity Infrastructure City Infrastructure supported by Information Systems for Control and Monitoring Hitachi makes city infrastructure technologies – as well as OT Control systems - in all of these core areas – Energy, Water, Mobility and Communications. Combining our IT capabilities with our OT capabilities is one of the Hitachi’s unique strengths. We are able to tap into our expertise in all of these areas when we work with City customers to implement Smart City solutions.

Internet of Things

Hitachi Consulting Internet of Things – Enables Smart Cities Enabling value creation through innovative, integrated solutions 1 Smart Grids / Power Systems Mobility / Transportation Information & Telecom Systems Construction & Mining Machinery Water Systems Building Management Health Care Technologies Materials & Key Devices SOCIETAL INFRASTRUCTURE COMMERCIAL INFRASTRUCTURE Products Expansive Product Portfolio Unified Social Innovation Strategy Solutions Value Oriented Use Cases Integrated E2E Solutions Expertise Strategy to Implementation Deep Product Integration 2 3 Hitachi Consulting helps clients become Enterprises of Things, by effectively implementing IoT technologies Hitachi Social Innovation enables the development of safe, reliable societal and commercial infrastructure, powered by information technology.

Components of an EoT Solution The E2E solution includes hardware (IT & OT) and software Operational Technologies Integrated IoT Platform Information Technologies EPM ERP SCM HRM CXM MRP Devices and gateways Embedded Software Event Processing Standards / Integration Big Data / Analytics System Management Connectivity / Integration Development Platform Business Applications Operational Applications Mobile Applications Integration / Federation End-To-End Integration and Management

Challenges of Adopting Internet of Things Top-5 barriers to becoming an Enterprise of Things Unclear value…IoT is too big and ambiguous Unclear ownership…cuts across the enterprise Rapid change…IoT components are evolving quickly Security concerns…and lack of data ownership Platform overlap…lack of standards

Utilize IoT Capabilities to Become an Enterprise of Things We currently focus in three areas Retail Solutions Business Operations Wearable Devices Vehicle Telematics Logistics & Fleet Mgt. Mining & Equip. Mgt. Building Energy Mgt. Home Automation Factory Mgt.

Customer Example City of Copenhagen

Big Data Digital Infrastructure Copenhagen Goal Carbon Neutrality by 2025 "Green and Comfortable Transportation" Mobility - City of bikes - ITS - Mobility Management - Copenhagen Connecting "Carbon-neutral city" - Smart meter by 2020 - Wind turbines - Biomass in power plant - Smart Cities Energy "Lower energy consumption" - The City of Copenhagen has a very unique and aggressive goal to become carbon neutral by 2025. - The City of Copenhagen has plans to achieve this in a number of ways – such as : Shifting to lower carbon methods of transport such as bikes and public transportation, Adopting low carbon energy generation on a massive scale Reducing energy consumption in buildings and other city operations - They envision information to be one of the key enablers of this reduction and asked Hitachi Consulting to work with them to define how a “Big Data Digital Infrastructure” could provide this city wide information foundation - Buildings - Transport - Procurement - Street Lighting City Admin Big Data Digital Infrastructure

SmartCopenhagen Vision A “Big Data Digital Infrastructure” - enabling many SmartCity applications We worked with the City of Copenhagen to develop a vision for a “SmartCopenhagen” BDDI (Big Data Digital Infrastructure”) that supports numerous information applications over time – to improve quality of life, safety The idea is that by providing a centrally managed data platform, the city could gather public and private data in one place – from both fairly static and dynamic data sources – thereby enabling unique capabilities for Citizens, Businesses and the City of Copenhagen itself Examples of information that could be tracked – and then can be used by citizens, businesses and the city are: Monitor real time movement patterns – by people, bicycles and vehicles Traffic lights prioritize bike traffic over cars Sharable bikes and cars tell you when they are available and where Vehicles tell the city where the roads need repairs by driving around Street and path lights turn on only when someone is nearby Parking spots and EV charging locations tell you when they are available Water and Gas pipes tell the utility when they are leaking before anyone reports it Air quality and temperature monitored throughout a city at a micro level Businesses can easily compare the energy performance of their buildings to others in the city Equipment (in homes, buildings, and city infrastructure) tells you when it’s having problems Power grids tell their operators when something is not working correctly before a blackout occurs Solar panels tell you when their energy output is decreasing and why Trash bins tell trash collector when they to be picked up Citizens report geotagged problems (potholes, water leaks, traffic accidents) to city officials Railcars spot potential hazards before they impact the train operation or safety SmartCopenhagen Apps to be implemented as mobile and/or web apps Leveraging Public “Open Data” and Private data – with privacy and anonymity Leveraging sensor / “internet of things” data as needed – including smart phones, buildings/homes meters, equipment, vehicles and bicycles, water pipeline sensors and meters, in-airport beacons, streetlight sensors, weather sensors, air quality sensors, trash bin sensors etc. Enables new, unique integration and advanced analytic insights

What does the SmartCopenhagen BDDI Business do? (Big Data Digital Infrastructure) 4) Develop an organization, processes and business model to enable all of this to happen profitably for at least 5 years Citizens City Government Companies 2) Build apps to provide this data and services to end customers 3rd Party Applications 3) Enable 3rd Parties to Build Apps too One of the unique aspects of the Vision for this SmartCopenhagen solution has to do with “HOW” it will be delivered We established a plan for how a data service like this could be implemented and could become a self-sustaining business that generates it’s own revenues. The idea is to provide the central data service – upon which developers (us and 3rd parties) can create these SmartCity oriented applications. The service would generate revenue through app advertising revenue, data sales and analytic services. 1) Implement a HW/SW platform to enable integration and sharing of data within the city of Copenhagen Public Data Sources Private Data Sources

Customer Example Severn Trent Water Another SmartCity solution we have worked on was for a large water utility in the UK called Severn Trent Water.

Water Utilities struggle with aging infrastructure and lack of integrated information. On average, 30% of water utility operating costs are attributed to energy. In the US, 3% of the total electricity consumption is attributed to water management. Infrastructure is typically 50-100 years old. On average, city water utilities in the US lose up to 30 percent of their water resources to non-revenue costs.* The USGS estimates 1.7 trillion gallons of water is leaked each year in the US alone. The American Water Works Association estimated there are close to 237,600 main breaks per year in the US leading to approximately $2.8 billion lost in yearly revenue. Severn Trent was experiencing similar problems to many water utilities. Basically, water utilities are often struggling with aging infrastructure and have large amounts of water lost due to leakage. Averages in the US are around 30%. Can you imagine if a company like Coca Cola or Pepsi had 30% of their soda bottles falling off the trucks? It would be viewed as a serious crisis by them. This is a similar scenario! Not only does the lost water represent massive lost revenue, it also represents a huge waste of expensive energy – which is used to clean the water and sewage and to pump the water around the system. * Could Smart Meters Stem $14 Billion in Annual Water Losses?, Heather Clancy, GreenBiz, Aug. 15, 2013, greenbiz.com

Hitachi Solution Helps Water Utilities Save Money and Water Our proven, intelligent solution reduces leaks and faults, and improves preventative maintenance strategies. Collect and visualize real-time data Analyze real-time data (e.g. pressure, temperature, pump energy consumption, flow rates, environmental information) to ensure effective and efficient operations. Identify potential pipeline leaks, broken pumps, security, and safety issues before they occur. Obtain proven ROI. Improve efficiency, reduce water lost / wasted, preventative maintenance KPIs to measure and communicate success to stakeholders. Hitachi Consulting worked with Severn Trent to implement a system - using Oracle DBMS and OBIEE technologies – to collect real time data about the operations of the water pipeline –tracking things like flow rates at different points in the pipeline, water pressure, energy consumption of pumps, and water quality information). Bringing this information from multiple SCADA systems into 1 central system enabled them to more readily identify leaks - such as when water volumes are significantly different between 2 points on the pipeline – so that they could proactively fix them before they resulted in large water loses and before customer service was impacted. The information also allowed them to identify potential problems with equipment (such as faulty pumps) before they had costly failures. This information became part of a preventative maintenance program where Severn Trent could devote their limited resources to the most critical issues as opposed to just sending out crews on a scheduled basis whether there were issues or not. This solution, that we worked with Severn Trent Water on, won Oracle’s ECO ENTERPRISE award at the Oracle Open World conference in 2012. Won Eco Enterprise Oracle Excellence Award In 2012

Call to Action At Oracle Open World Contact us for a workshop David Parsons Vice President Internet of Things 701 Pike Street Suite 2150 Seattle, WA 98101 Cell: 425.879.0848 Email: dparsons@hitachiconsulting.com www.hitachiconsulting.com At Oracle Open World Visit us at Booth #1701 (Moscone South) with the #3 Team Penske Car Contact us for a workshop to discuss how our Internet of Things and SmartCities solutions can help your city improve it’s operations, quality of life and sustainability Rob Farris Vice President Smart City Solutions 14643 Dallas Parkway, Suite 900, Dallas TX 75254 Cell: 817.680.2980 Email: RFarris@hitachiconsulting.com www.hitachiconsulting.com Please contact us if you have questions about any of the services we have discussed today. I apologize again for Rob missing this presentation – but if you would like more info we have 2 handouts on our SmartCity solution and our Water solution and you can definitely contact Rob directly to learn more.