Presented by:.  Creating a better future every day  Market Leader In FMCG.  Multinational company  Worldwide presence.

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Presentation transcript:

Presented by:

 Creating a better future every day  Market Leader In FMCG.  Multinational company  Worldwide presence

HISTORY Unilever was established in 1930 when the Dutch Margarine company named Margarine Unie was merged with the British soap maker Lever Brothers

Entered in UAE in 2007

The company start operating in UAE region in 2007 through four business units.

Weaknesses  Cannibalization in product lines  Cost increasing due to repetitive resource utilization

Strengths  Strong Brand Name  Wide range of variety of products

Micro Environment  Competitor Huge number, aggressive competition.  Suppliers Large number of suppliers

Micro Environment  Consumers Increasing continuously  Distribution Wide range  Demand and Supply Low penetration and high market potential

Macro Environment  Demographic Environment The population of UAE is ethnic diverse  Age Factor Catering all ages all genders  Economic Environment Increasing purchasing power

Macro Environment  Technological Environment Unilever is not facing any technological constraints  Political and Legal Environment Political support Islamic shriah law

 Target Market The target market of Unilever includes Middle Class, Upper Middle Class and the Upper classes of the population of the UAE.

 Target Market The target market of Unilever includes Middle Class, Upper Middle Class and the Upper classes of the population of the UAE.

 Market Description Ethnic diversity Increasing population Increase in number of tourists Increased immigrants Increasing purchasing power Low bargaining power

 Market tend to grow because;  Increasing population  Increasing immigrants  Increasing tourism

 Potential Needs and Demands in Future;  Personal hygiene products like sanitizer  More options in personal care product

 Market Segmentation Company portray itself as a multi local multinational company just because of its detailed study and concentration of the cultures and other characteristics of the market

 References Anitta Ileveska: Unilever UAE. (2013, feb 05). Retrieved from %20Marketing%20Directors_tcm pdf AUDIT, U. (2012). ANNUAL REPORT & ACCOUNTS. Kevin C. (2012). Unilever Brands. Retrieved from Unilever: Saho, S. (2013). Unilever joins hands with UAE firms to tap online market. Retrieved from The Nation: insights/retail/unilever-joins-hands-with-uae-firms-to-tap-online- market

 References Shahid, N. (2011). Analysing the Employee Retention In UNILEVERS. KARACHI. UNILEVER. (2014). UNILEVER UK. Retrieved 2014, from UNILEVER NAME. (2014). About Us. Retrieved from Unilever Name: Unilever NAME. (n.d.). About Us. Retrieved from Unilever UAE: Unilever UAE Q trading Statemen. (2013, April 25). Q trading Statement. Retrieved from Unilever UAE: %20Marketing%20Directors_tcm pdf