IDG MOBILE SURVEY 2014 EMEA B2B

IDG MOBILE SURVEY METHODOLOGY SURVEY METHOD COLLECTION:ONLINE SURVEY NO. QUESTIONS:49 (INCL. DEMOGRAPHICS) INCENTIVE:iPAD MINI SURVEY SAMPLE FIELD WORK:MARCH - MAY 2014 MAJOR REGIONS:6 COUNTRIES:43 IDG WEBSITES:189 NUMBER OF RESPONDENTS WORLDWIDE:23,556 WESTERN EUROPE:14,658 Western Europe B2B3,938

THE MOBILE EVOLUTION

MOBILE EVOLUTION: OUR LIVES

EVOLUTION OF THE LIVING ROOM YOU SCREEN… I SCREEN… WE ALL SCREEN Q9.WHEN USING YOUR SMARTPHONE DO YOU USE ANOTHER DEVICE/ SCREEN AT THE SAME TIME? (E.G. WATCH TV/ TELEVISION AND USE YOUR SMARTPHONE) Q33.WHEN USING YOUR TABLET DEVICE DO YOU USE ANOTHER DEVICE/ SCREEN AT THE SAME TIME? (E.G. WATCH TV/ TELEVISION AND USE YOUR TABLET DEVICE) Q34.WHICH OTHER DEVICES/ SCREENS DO YOU USE AT THE SAME TIME AS YOUR TABLET DEVICE? YESTERDAYTOMORROWTODAY 71% UK ES FR DE 68% 67% 66%64% 65%59% 50% NL UK FR NL DE ES USE TABLET & OTHER DEVICES 65%63% USE SMARTPHONE & OTHER DEVICES TABLETSMARTPHONE

EVOLUTION OF THE LIVING ROOM YOU SCREEN… I SCREEN… WE ALL SCREEN Q9.WHEN USING YOUR SMARTPHONE DO YOU USE ANOTHER DEVICE/ SCREEN AT THE SAME TIME? (E.G. WATCH TV/ TELEVISION AND USE YOUR SMARTPHONE) Q33.WHEN USING YOUR TABLET DEVICE DO YOU USE ANOTHER DEVICE/ SCREEN AT THE SAME TIME? (E.G. WATCH TV/ TELEVISION AND USE YOUR TABLET DEVICE) Q34.WHICH OTHER DEVICES/ SCREENS DO YOU USE AT THE SAME TIME AS YOUR TABLET DEVICE? USE TABLET & OTHER DEVICES 65%63% USE SMARTPHONE & OTHER DEVICES TABLETS ARE USED AT THE SAME TIME AS... TV / TELEVISION 90% SMARTPHONE 52% LAPTOP COMPUTER 42% DESKTOP COMPUTER 23% YESTERDAYTOMORROWTODAY TABLETSMARTPHONE

TV / TELEVISION SMARTPHONE LAPTOP COMPUTER DESKTOP COMPUTER YESTERDAYTOMORROWTODAY ESUKDEFRNL 45%38%42%46%43% 80%94%86%95%93% 57%55%54%57%46%22%16% 22%31% EVOLUTION OF THE LIVING ROOM YOU SCREEN… I SCREEN… WE ALL SCREEN TABLETS ARE USED AT THE SAME TIME AS… Q9.WHEN USING YOUR SMARTPHONE DO YOU USE ANOTHER DEVICE/ SCREEN AT THE SAME TIME? (E.G. WATCH TV/ TELEVISION AND USE YOUR SMARTPHONE) Q33.WHEN USING YOUR TABLET DEVICE DO YOU USE ANOTHER DEVICE/ SCREEN AT THE SAME TIME? (E.G. WATCH TV/ TELEVISION AND USE YOUR TABLET DEVICE) Q34.WHICH OTHER DEVICES/ SCREENS DO YOU USE AT THE SAME TIME AS YOUR TABLET DEVICE?

Q11.IN GENERAL ARE THE ACTIVITIES ON THE DEVICES RELATED OR UNRELATED? Q6.DO YOU USE SOCIAL NETWORKING SITES/ APPS ON YOUR SMARTPHONE? Q31.DO YOU USE SOCIAL NETWORKING SITES/ APPS ON YOUR TABLET DEVICE? Q8.IS A SMARTPHONE YOUR PRIMARY DEVICE WHEN USING SOCIAL MEDIA? EVOLUTION OF THE LIVING ROOM MOBILE DEVICES ARE DISRUPTIVE... …AND HAVE CHANGED HOW WE SOCIALIZE UNRELATED ACTIVITIES ON MULTIPLE DEVICES 86% USAGE SOCIAL NETWORKING SITES OR APPS 80% SMARTPHONE 73% TABLET SMARTPHONE PRIMARY DEVICE FOR SOCIAL MEDIA 50% YESTERDAYTOMORROWTODAY

YESTERDAYTOMORROWTODAY 77% ES NL FR DE 86% 75% 79% 71% 79% 71% 77%67% 81% UK ES UK FR DE NL USE SOCIAL NETWORKING SITES OR APPS 73% 80% USE SOCIAL NETWORKING SITES OR APPS EVOLUTION OF THE LIVING ROOM MOBILE DEVICES ARE DISRUPTIVE... Q6.DO YOU USE SOCIAL NETWORKING SITES/ APPS ON YOUR SMARTPHONE? Q31.DO YOU USE SOCIAL NETWORKING SITES/ APPS ON YOUR TABLET DEVICE? Q8.IS A SMARTPHONE YOUR PRIMARY DEVICE WHEN USING SOCIAL MEDIA? TABLETSMARTPHONE

Q3.DO YOU WATCH VIDEOS ON YOUR SMARTPHONE? Q29.DO YOU WATCH VIDEOS ON YOUR TABLET DEVICE? THE RISE OF VIDEO DRAMATIC INCREASE IN MOBILE VIDEO CONSUMPTION 10M APPLE TV UNITS SOLD IN 2013 YOUTUBE MOVIES PROMO VIDEOS HOW-TO-GUIDES WEBCASTS PRODUCT REVIEWS YESTERDAYTOMORROWTODAY VIDEO USAGE SMARTPHONE 68% 74% VIDEO USAGE TABLET 65% 89%

YESTERDAYTOMORROWTODAY 93% DE FR UK NL 93% 92%78% 91%78% 90%67% 84%63% ES FR UK NL DE WATCH VIDEOS 89%74% WATCH VIDEOS Q3.DO YOU WATCH VIDEOS ON YOUR SMARTPHONE? Q29.DO YOU WATCH VIDEOS ON YOUR TABLET DEVICE? THE RISE OF VIDEO DRAMATIC INCREASE IN MOBILE VIDEO CONSUMPTION TABLETSMARTPHONE

Q13.HAS YOUR SMARTPHONE REPLACED ANY OF THE FOLLOWING? Q36.HAS YOUR TABLET DEVICE REPLACED ANY OF THE FOLLOWING? EVOLUTION OF THE MEDIA LANDSCAPE MOBILE REPLACES TRADITIONAL MEDIA 53% 47% 23% 18% 15% TABLETSMARTPHONE PRINTED NEWSPAPER PRINTED MAGAZINES LAPTOP COMPUTER DESKTOP COMPUTER TV 44% 34% 12% 14% 8% YESTERDAYTOMORROWTODAY

Q13.HAS YOUR SMARTPHONE REPLACED ANY OF THE FOLLOWING? Q36.HAS YOUR TABLET DEVICE REPLACED ANY OF THE FOLLOWING? EVOLUTION OF THE MEDIA LANDSCAPE TABLET REPLACES TRADITIONAL MEDIA PRINTED NEWSPAPER PRINTED MAGAZINES LAPTOP COMPUTER DESKTOP COMPUTER TV YESTERDAYTOMORROWTODAY ESUKDEFRNL 33%18%21%26%21% 65%50%49% 48% 60%46% 45%39%23%14%26%15% 14%9%11%17%9%

NL FR Q14.DO YOU USE YOUR SMARTPHONE TO PURCHASE PRODUCTS OR SERVICES? Q37.DO YOU USE YOUR TABLET DEVICE TO PURCHASE PRODUCTS OR SERVICES? EVOLUTION OF THE WAY WE SHOP THE WORLD IN YOUR POCKET PURCHASES MADE VIA TABLETSMARTPHONE DE FR NL ES 82%65% 73%60% 69%52% 58%50% 55%33% UK YESTERDAYTOMORROWTODAY SMARTPHONE 53% TABLET 68% DE ES UK

Q16.WHAT ARE THE MAIN REASONS FOR YOU NOT PURCHASING A PRODUCT OR SERVICE USING YOUR SMARTPHONE? EVOLUTION OF SECURITY REASONS FOR NOT PURCHASING ON THE SMARTPHONE 50% WEBSITE NOT MOBILE ENABLED 43% SECURITY CONCERNS 29% PRIVACY CONCERNS 28% COMPLICATED PAYMENT PROCESS YESTERDAYTOMORROWTODAY

MOBILE EVOLUTION: OUR BUSINESS

Q20.DO YOU RESEARCH PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR SMARTPHONE? Q42.DO YOU RESEARCH PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR TABLET DEVICE? EVOLUTION OF HOW WE RESEARCH BUSINESS PRODUCTS VIA MOBILE C-LEVEL EXECUTIVE SUITE USE SMARTPHONEUSE TABLET 67% USE SMARTPHONE 82% USE TABLET YESTERDAYTOMORROWTODAY 76% 58%

YESTERDAYTOMORROWTODAY 87% UK FR ES NL 74% 66%44% 79%62% 81%68% 66%44% DE ES UK FR NL DE RESEARCH 76%58% RESEARCH EVOLUTION OF HOW WE RESEARCH BUSINESS PRODUCTS VIA MOBILE Q20.DO YOU RESEARCH PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR SMARTPHONE? Q42.DO YOU RESEARCH PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR TABLET DEVICE? TABLETSMARTPHONE

Q22.WHAT TIME OF THE DAY DO YOU RESEARCH PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR SMARTPHONE? Q44.WHAT TIME OF THE DAY DO YOU RESEARCH PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR TABLET DEVICE? EVOLUTION OF HOW WE RESEARCH BUSINESS IS BLEEDING INTO OUR LIVES BUSINESS PRODUCT RESEARCH SMARTPHONE % TABLET % IN THE EVENING 72 % 86 % WEEKENDS 47 % 63 % DURING COMMUTE 46 % 32 % YESTERDAYTOMORROWTODAY

Q21.WHEN RESEARCHING PRODUCTS OR SERVICES FOR YOUR BUSINESS, WHICH OF THE FOLLOWING ACTIVITIES DO YOU PERFORM USING YOUR SMARTPHONE? EVOLUTION OF THE OFFICE A VARIETY OF CONTENT IS CONSUMED VISIT VENDOR SITES FOR PRODUCTION INFORMATION 68% COMPARE PRICES AND PRODUCTS 59% READ FEATURE ARTICLES ABOUT TRENDS & STRATEGIES 57% BROWSE AND PARTICIPATE IN FORUMS & SOCIAL NETWORKS 51% WATCH VIDEOS 46% READ CASE STUDIES 44% READ WHITEPAPERS 44% READ ANALYST REPORTS (IDC, GARTNER ETC.) 31% WATCH WEBCASTS/WEBINARS 28% YESTERDAYTOMORROWTODAY ACTIVITIES PERFORMED WHEN RESEARCHING PRODUCTS FOR BUSINESS ON THE SMARTPHONE

Q23.HAVE YOU EVER RESEARCHED PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR SMARTPHONE AND THEN PURCHASED FROM A RETAIL OUTLET? Q24.HAVE YOU EVER RESEARCHED PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR SMARTPHONE AND THEN PURCHASED VIA THE INTERNET USING A LAPTOP OR DESKTOP COMPUTER? Q45.HAVE YOU EVER RESEARCHED PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR TABLET DEVICE AND THEN PURCHASED FROM A RETAIL OUTLET? Q46.HAVE YOU EVER RESEARCHED PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR TABLET DEVICE AND THEN PURCHASED VIA THE INTERNET USING A LAPTOP OR DESKTOP COMPUTER? EVOLUTION OF HOW WE MAKE IT PURCHASES THEY RESEARCH ON CONNECTED DEVICES & BUY TRADITIONALLY YESTERDAYTOMORROWTODAY 57% SMARTPHONE RESEARCH & RETAILER PURCHASE 80% SMARTPHONE RESEARCH & PURCHASE ON LAPTOP/DESKTOP 61% TABLET RESEARCH & RETAILER PURCHASE 76% TABLET RESEARCH & PURCHASE ON LAPTOP/DESKTOP

Q25.DO YOU PURCHASE IT (INFORMATION TECHNOLOGY) PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR SMARTPHONE? Q27.HOW MUCH WAS THE LARGEST BUSINESS PURCHASE MADE USING YOUR SMARTPHONE WITHIN THE LAST 6 MONTHS? Q47.DO YOU PURCHASE IT (INFORMATION TECHNOLOGY) PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR TABLET DEVICE? Q49.HOW MUCH WAS THE LARGEST BUSINESS PURCHASE MADE USING YOUR TABLET DEVICE WITHIN THE LAST 6 MONTHS? EVOLUTION OF HOW WE MAKE IT PURCHASES B2B C-LEVEL EXECUTIVE SUITE 33% 44% PURCHASE IT PRODUCTS ON SMARTPHONE OR TABLET YESTERDAYTOMORROWTODAY IT PURCHASE VALUE SMARTPHONETABLET $500+35%42% $5,000+5%6%

Q25.DO YOU PURCHASE IT (INFORMATION TECHNOLOGY) PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR SMARTPHONE? Q47.DO YOU PURCHASE IT (INFORMATION TECHNOLOGY) PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR TABLET DEVICE? EVOLUTION OF HOW WE MAKE IT PURCHASES YESTERDAYTOMORROWTODAY 47% FR ES UK NL 34% 28% 31%26% 30%19% 24%19% DE UK ES NL FR PURCHASE IT 33%32% PURCHASE IT TABLETSMARTPHONE

Q17. DOES A POOR MOBILE EXPERIENCE E.G. SITE DIFFICULT TO NAVIGATE: BRAND IMAGE PROTECTION IN THE NEW WORLD EVOLUTION OF BRAND MARKETING A BAD MOBILE EXPERIENCE… 55% MAKES THEM LESS LIKELY TO BUY FROM A BRAND 50% MAKES THEM LESS LIKELY TO ENGAGE WITH THE BRAND 41% HAS A NEGATIVE IMPACT ON THE COMPANY’S BRAND IMAGE

TODAY OMNICHANNEL OMNICHANNEL RESPONSIVE DESIGN ALWAYS ON ALWAYS ON DATA TARGETING VIDEO VIDEO HIGH QUALITY CONTENT DISRUPTION DISRUPTION CHANGE OF MINDSET

THANK YOU CHRISTINA CARSTENSEN GROUP CLIENT BUSINESS DIRECTOR T| M| E |