D32 TLIs June 13 th and June 27 th, 2015 Kyle Hall HOW TO GROW YOUR CLUB Your Guide To The Successful Membership Building Event.

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Presentation transcript:

D32 TLIs June 13 th and June 27 th, 2015 Kyle Hall HOW TO GROW YOUR CLUB Your Guide To The Successful Membership Building Event

WHAT WE’LL DISCUSS Our Membership Building Options Key Decisions Critical Success Factors for: Membership Contests Open Houses SpeechCrafts Best Practices Getting the Word Out Resources Q & A

SOURCES OF DATA TI Manuals LinkedIn Toastmasters Group Discussions YouTube Videos District people and professional experts

OUR MEMBERSHIP BUILDING OPTIONS

KEY DECISIONS Do Moments of Truth? Type of Event? ( Membership Contest, Open House, Business Awareness Campaign or SpeechCraft ) Membership Contest: Individual vs Team? Open House: Speaker Event vs Toastmaster-focused Event? Business Awareness Campaigns: On-Going vs. Limited Duration? SpeechCraft: Format and Price? Target Audience?

CRITICAL SUCCESS FACTORS Participation Time…to Plan and Execute The Appearance of a Healthy Happy Club A single RSVP contact Market Your Event Measure Your Marketing

BEST PRACTICES See downloadable Best Practice sheets: Membership Contest Open Houses Business Awareness Campaigns SpeechCraft

GETTING THE WORD OUT New Releases  Local Newspaper & Radio Online Calendars  Newspaper, Library, City, TM district, Meetup.com, etc. Fliers  Everywhere Club’s Webpage Past Club Visitors Facebook or LinkedIn Pages  Member’s and Club’s Newsletters  Local District, Chamber of Commerce, Employer’s & Church Personal Visits  Local Clubs & Target Businesses Personal Invites  Local Friends, Relatives & Co-workers Ask other nearby Toastmaster clubs to have their members announce your event to their friends, relatives & co-workers.

RESOURCES Area/Division/District people…and other nearby clubs Downloadable Docs from D32 Website Downloadable from TI Website Features, Benefits & Value Sheet Membership Growth Manual

THE PROCESS Download Materials Kyle Hall’s Club Event Planner 1.The type of event? 2.The target audience? 3.What value do we need to promise our target audience, to get them to attend? 4.What further value do we promise them to get them to join our club? 5.Who will chair the planning? 6.Who will receive RSVPs? 7.What outside resources do we need to engage in this event?

LET’S GO OUT AND GROW OUR CLUBS!