Marketing 4.0 Irina Olanescu December 10, 2014 Marketing & Innovation Director, Romsys member of New Frontier Group December 10, 2014 Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

Run, Change and Innovate Your Business with IT — Founded in 1993, Romsys has become one of the leading system integrators in Romania. Since 2007, Romsys has been a member of the multinational New Frontier Group whose goal is to build, in the region of Central and Eastern Europe, one of the strongest IT groups providing top-level comprehensive IT services to their customers.

20+ 3.500+ 70+ 185.000+ 135+ 30+ 340+ 2.500+ 17 Romsys at a Glance Successful projects implemented in Romania and abroad Romsys at a Glance 20+ Years of Experience 70+ Clients in TOP 100 companies in Romania 185.000+ Man-days consultancy Active projects PMBok, ASAP Methodologies 135+ 30+ Traditional partnership with technology leaders 340+ Employees in Romania 2.500+ Training hours for clients projects teams 17 Local Offices, 24/7 support, over 70 specialists Austria Headquarters. Since 2007, member of New Frontier Group

B2B2C The Missing Link

What is changing? Atoms vs. Bits

Move to Responsys Dan Puzdreac Global Email Marketing & IPM Manager Bitdefender December 10, 2014 Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

Reasons to Use Responsys The segmentation of user data and filter capabilities are beyond anything the competition has to offer. It has the ability to create complex A/B tests for recurring campaigns. The platform has integrated systems that allow automated winner selection based on various criteria: open rate, click rate, conversions. Email template content can be database driven. There is a complete separate process that deals with email templates, starting from the basic shape of the email and going into a complete integration with the user database. The reporting and analysis features of Responsys are beyond anything in the email marketing world. Responsys can be easily integrated with all other online & offline channels of sales.

Email Revenue Before After 7 months revenue = 5 months revenue after the move to Responsys Average year to year revenue growth from email campaigns = 20% Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

= Database Driven Content & User Data Automated & customized Email Database Supplemental Data Automated Programs & Campaigns Filters User Profile = Automated & customized email sends for every customer Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

Filter Creation and Data Management Module Easy to use (no SQL required) Intuitive Every bit of information inside the database can be used for filters or dynamic content creation. User interaction with various emails can be also added to filters Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

Campaign Dashboard Flexible campaign creation based on the type of email send (one shot, triggered or recurring). Capability to identify and use dynamic content from the campaign setup. Any part of the email (including subject lines) can be extracted from the database and used to create a customized experience for the receiver. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

Programs & A/B Testing Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

Reporting and Analysis Detailed Comprehensive Extremely useful Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

Copyright © 2014, Oracle and/or its affiliates. All rights reserved.