Marketing 4.0 Irina Olanescu December 10, 2014

Slides:



Advertisements
Similar presentations
Powerful, Simple Features. Enterprise Level Features Contact Management Unlimited Custom Fields Unsubscribe Management Automatic Bounce Processing Subscription.
Advertisements

© 2010 Quick InfoTech Limited CONFIDENTIAL: For limited circulation only © 2008 MindTree Consulting© 2010 Quick InfoTech Private Limited CONFIDENTIAL:
The meaning of an efficient CALL CENTER Alex Vladutoiu Wind Telecom Romania CEO Call Center Conference and Expo 20 th Ma y – Marriott Buc ha rest.
OnContact CRM Customer Relationship Management. CRM 7 Benefits Rich "client" experience, completely web-based Access data anytime, anywhere. Ease of navigation.
Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational.
Close & Delight & More... Personalize your s with any field from your marketing database. Marketing Automation Use marketing automation to trigger.
Compliance on Demand. Introduction ComplianceKeeper is a web-based Licensing and Learning Management System (LLMS), that allows users to manage all Company,
A Product of HR Applicant Tracking System Online HR Solutions for seamless recruiting process management Copyright © ANGLER.
Business Aids for Success Business: BambooHR Management: Glip E-Commerce: Shopify
1. Failure is when users do not feel they get what they paid for. 2. Failure is when the overall organization fails to adopt the solution.
Hyperion EPM Overview & Case Study.
CLIENT RELATIONSHIP MANAGEMNET “YOUR SUCCESS IS OUR SUCESS” Profsys Software Pvt. Ltd.
Agenda Affiliate Marketing Background Essentials of Affiliate Marketing Adsmarket Solutions Mission Statement Process Methodology Summary About Adsmarket.
Copyright © 2009, SAS Institute Inc. All rights reserved. Creating a Practical Social Media Strategy for Authors, Customers, and Colleagues: A SAS Publishing.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. JD Edwards Summit Recent CX Acquisitions What’s Oracle been up to? Charles McGuinness.
Page 1 Water Technologies IBI/WebFocus Pittsburgh Users Forum Thursday Oct. 18, 2012 Presented by: Susan Swanger Copyright © Siemens AG All rights.
Award Description The Frost & Sullivan Product Line Strategy of the Year Award is presented each year to the company that has demonstrated the most insight.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Latin America Transformational Success Stories Oracle LAD Consulting  Giovanni Cano.
PO Box 1508, Vancouver, WA (360) THE COMMERCIAL & INDUSTRIAL BILLING SOLUTION.
Blue Coat Systems, Inc. Oracle Enterprise, Planning & Budgeting (EPB) April 8, 2005 Bob Verheecke Chief Financial Officer.
CI GLOBAL TECH LLC COMPANY OVERVIEW & OFFERING CI GLOBAL TECH.
Drilling Data Management System
AGENDA  30 Minute Presentation  10 minute Q&A session  Q&A box on right to ask questions  On demand recording available within 24 hours Brandon Crockett.
GAIN A COMPETITIVE ADVANTAGE BY SELLING ATLAS
© 1999 – 2008 ALL RIGHTS RESERVED Customer Success Plan Presented by: Chad Horenfeldt March 23rd, 2010.
Office 365 from O2 & Zest4. Why O2 & Zest4? 2. End to End Partner Support 1. O2 Mobility & Services 3. Commercials 1.Zest4 f2f point sale support 2.Gold.
This presentation outlines the following: How we believe we can help Electronic Marketing Strategy Marketing Overview SMS Marketing Overview Electronic.
Part 1. Persistent Data Web applications remember your setting by means of a database linked to the site.
10 Reasons to Use Google Analytics By: Errett Cord
The Eyeblaster ACM Advertising Campaign Management.
Make the Most of your Reporting with JReport Experts Christie Gunden Marketing Manager Jinfonet Software Rockville, MD Greg Harris Product Engineer Jinfonet.
Metricus Metricus at a Glance Clarity on the performance of IT
Advertising with TripBuster.co.uk Partner Media Pack From Just 10p Per Click.
The Case for Integrated Processes BY Tim Blades Pat Murphy and Matt MacPherson.
Microsoft Dynamics CRM Jeanett Heller Product Marketing Manager, Dynamics Microsoft Danmark.
Copyright The Asian Banker All rights reserved Channel Mgmt/Distribution Copyright The Asian Banker All rights reserved 1/8 Asian Banker.
CONTRACT CONTROL. IPM Global – Why IPM Exists We believe Project Management Software should be easy to use. We believe Software should be flexible, and.
@adestra adestra.com Driving marketing success through automation.
LeadsRx Transforms Multichannel Marketing; Adds Integration with Salesforce, Optimizely, Hubspot and CallRail 1888PressRelease - Marketing attribution.
Instantly Deliver and Track Training to Learners Anytime, Around the World and on Any Device Within Your Office 365 Environment with LMS365 OFFICE 365.
SITECORE CAMPAIGN MANAGER 2.0.
Project Outline I A New CRM database must accomplish the following:  Deliver support resources for internal IT  Integrate all data from existing CRM.
Kentico Enterprise Marketing Solution Petr Palas.
EMARKETER.LK Digital Marketing Agency eMARKETER.LK is a digital marketing agency also known as SEO agency, web development company, software firm or web.
Improving your KPIs with Push notifications Miloš Milošević | Nordeus | 2016.
Hospital Office Managers & Mailing List Thinking of marketing Lists? Think of Global B2B Contacts! Reach global business prospects with top.
ABOUT COMPANY Janbask is one among the fastest growing IT Services and consulting company. We provide various solutions for strategy, consulting and implement.
Content Marketing Platform. Our Story 500+ Clients, 13 Years, $2 Million in Revenue Content writing services Content strategy for Konica Minolta, Intuit.
Web Content And Customer Relationship Management Solution. Transforming web sites into a customer-focused, revenue generating channel with less stress.
SOCIAL MEDIA MANAGEMENT
Product presentation Kulkanya Prateeptong June, 2012.
Azure-Powered Portal Simplifies and Centralizes Video Management for an Argentinean Ministry “Since Media365 runs on the Microsoft Azure platform, users.
Platform Overview Provide your marketing and sales groups with a single, integrated, web based on-demand platform that allows them to easily automate and.
OUR JOURNEY FROM EXCEL TO QLIK
PRESENTER: Derek Krebs, MSX Group
Letsignit, an Automated Signature Solution for Microsoft Office 365 and Microsoft Exchange, Provides Efficiency in Branding and Customization OFFICE.
Insights driven Customer Experience
Nicole Steen-Dutton, ClickDimensions
1Z0-477 Exam Dumps
Learn how Sage CRM partner add-ons can help you target new customers
+Vonus: An Intuitive, Cloud-Based Point-of-Sale Solution That’s Powered by Microsoft Office 365 with Tools to Increase Sales Using Social Media OFFICE.
Real Estate CRM Solution
Leveraging HubSpot Enterprise To Grow Your Agency Services VARs Should Provide #VARFormable
SOCIAL MEDIA MANAGEMENT
Letsignit, an Automated Signature Solution for Microsoft Office 365 and Microsoft Exchange, Provides Efficiency in Branding and Customization OFFICE.
Automating Profitable Growth™
Idea Management Solution
INFYDESK MARKETING ORGANIZATION
Presentation transcript:

Marketing 4.0 Irina Olanescu December 10, 2014 Marketing & Innovation Director, Romsys member of New Frontier Group December 10, 2014 Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

Run, Change and Innovate Your Business with IT — Founded in 1993, Romsys has become one of the leading system integrators in Romania. Since 2007, Romsys has been a member of the multinational New Frontier Group whose goal is to build, in the region of Central and Eastern Europe, one of the strongest IT groups providing top-level comprehensive IT services to their customers.

20+ 3.500+ 70+ 185.000+ 135+ 30+ 340+ 2.500+ 17 Romsys at a Glance Successful projects implemented in Romania and abroad Romsys at a Glance 20+ Years of Experience 70+ Clients in TOP 100 companies in Romania 185.000+ Man-days consultancy Active projects PMBok, ASAP Methodologies 135+ 30+ Traditional partnership with technology leaders 340+ Employees in Romania 2.500+ Training hours for clients projects teams 17 Local Offices, 24/7 support, over 70 specialists Austria Headquarters. Since 2007, member of New Frontier Group

B2B2C The Missing Link

What is changing? Atoms vs. Bits

Move to Responsys Dan Puzdreac Global Email Marketing & IPM Manager Bitdefender December 10, 2014 Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

Reasons to Use Responsys The segmentation of user data and filter capabilities are beyond anything the competition has to offer. It has the ability to create complex A/B tests for recurring campaigns. The platform has integrated systems that allow automated winner selection based on various criteria: open rate, click rate, conversions. Email template content can be database driven. There is a complete separate process that deals with email templates, starting from the basic shape of the email and going into a complete integration with the user database. The reporting and analysis features of Responsys are beyond anything in the email marketing world. Responsys can be easily integrated with all other online & offline channels of sales.

Email Revenue Before After 7 months revenue = 5 months revenue after the move to Responsys Average year to year revenue growth from email campaigns = 20% Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

= Database Driven Content & User Data Automated & customized Email Database Supplemental Data Automated Programs & Campaigns Filters User Profile = Automated & customized email sends for every customer Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

Filter Creation and Data Management Module Easy to use (no SQL required) Intuitive Every bit of information inside the database can be used for filters or dynamic content creation. User interaction with various emails can be also added to filters Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

Campaign Dashboard Flexible campaign creation based on the type of email send (one shot, triggered or recurring). Capability to identify and use dynamic content from the campaign setup. Any part of the email (including subject lines) can be extracted from the database and used to create a customized experience for the receiver. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

Programs & A/B Testing Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

Reporting and Analysis Detailed Comprehensive Extremely useful Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

Copyright © 2014, Oracle and/or its affiliates. All rights reserved.