Digital marketing strategy Pat Bondiskey, Kody Cotrufello, Leigh McKenzie, Chris Hayden.

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Presentation transcript:

digital marketing strategy Pat Bondiskey, Kody Cotrufello, Leigh McKenzie, Chris Hayden

Project Objectives Create a new mobile-friendly website Improve social presence Create Instagram account Update Facebook & Twitter Update Yelp Develop Google AdWords and Facebook Ads campaign 2

New Mobile-Friendly Website 3 Integrated with Google Analytics Responsive design for phones Tracks clicks on phone & hours

4 Website Google Analytics Total Sessions, 15 October – 22 November Ages % Mobile Visitors 55 % Goal conversions 81 Unique Visitors 905

Hue on Instagram 5 10/1 - Hue has no existing presence on Instagram 10/25 - Created Hue’s profile with a goal of 200 followers 11/3 – Gained 324 followers Adjusted goal to 1000 followers 12/ Followers Applause Rate: (High of 70) Conversation Rate: 3.86 (High of 21)

Hue on Facebook 6 10/1 - Began with 210 ‘Likes’ Goal to reach 315 likes 11/3 - Reached 299 ‘Likes’ (41.39% increase) Adjusted goal to 367, (+74.76% of initial Likes) 12/ ‘Likes’ (72.38% increase)

Hue on Twitter 7 No posts since April 13, / Followers. Goal of 50 followers by project’s end 11/3 - Reached 61 followers. Adjusted goal to / followers (933% gain)

Hue on Yelp 8

Facebook Ads 9 ReachImpressionsClicksCTRCPMCPCActions‘Likes’Cost 11,28531, % $3.83$ $

Google AdWords 10 ImpressionsClicksCTRCPMCPCAvg. PosCost 20, % $6.36$ $130

Recommendations Continue posting on social media – Run another Instagram contest in January 2015 – Cross post from Instagram to Facebook and Twitter Use Facebook advertising – Best demographic targeting – Most cost effective Start a petition for Diamond Dollars – Encourage Temple students to sign both in-store and online 11