Millennials are Taking Off David Bratton Founder & Managing Director Destination Analysts, Inc.

How are our National Parks Related to… Bragging Rights, Self Improvement, Vice? High-energy Excitement, Bucket List Fulfillment,

Millennials are… The Generation of Yes …when it comes to travel

Mobile Phone Millennials are 3 times more likely… …to use a mobile phone to plan travel Source: State of the American Traveler, Destination Analysts, Inc. July 2014

Facebook Millennials are 4 times more likely… …to use Facebook to plan travel Source: State of the American Traveler, Destination Analysts, Inc. July 2014

Twitter Millennials are 10 times more likely… …to use Twitter to plan travel Source: State of the American Traveler, Destination Analysts, Inc. July 2014

Instagram Millennials are 20 times more likely… …to use Instagram to plan travel Source: State of the American Traveler, Destination Analysts, Inc. July 2014

“We may say we love the great outdoors, but the reality of being disconnected is a little scary.”

Source: State of the American Traveler, Destination Analysts, Inc. July 2014

“Nature is like broccoli. We know it’s good for us, but we don't love it.”

Source: State of the American Traveler, Destination Analysts, Inc. July 2014

Marketing to The Generation of Yes: Stress Value Emphasize Connectivity. Bragging rights, Experiences with their networks, and User reviews. Go Digital Make it a little avant garde. Make it easy. Remember the Competition