9 Social Computing.

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Presentation transcript:

9 Social Computing

Describe six Web 2.0 tools and two major types of Web 2.0 sites. Describe the benefits and risks of social commerce to companies. Identify the methods used for shopping socially. Discuss innovative ways to use social networking sites for advertising and market research. Describe how social computing improves customer service. Discuss different ways in which human resource managers make use of social computing.

Web 2.0 Fundamentals of Social Computing in Business Social Computing in Business: Shopping Social Computing in Business: Marketing Social Computing in Business: Customer Relationship Management Social Computing in Business: Human Resource Management

[ Opening Case Facebook Commerce ] The Problem The Solution The Results What We Learned from This Case

9.1 Tiger Tans and Gifts

9.1 Web 2.0 AJAX Tagging Really Simple Syndication (RSS) Blogs Microblogging Wikis Social Networking Web Sites Enterprise Social Networks Mashups

Twitter Misuse in the Mexican Presidential Election 9.2 Twitter Misuse in the Mexican Presidential Election

Fundamentals of Social Computing in Business 9.2 Fundamentals of Social Computing in Business Potential Benefits of Social Commerce Benefits to Customers Benefits to Businesses

Social Computing in Business: Shopping 9.3 Social Computing in Business: Shopping Ratings, Reviews, and Recommendations Group Shopping Shopping Communities and Clubs Social Marketplaces and Direct Sales Peer-to-peer Shopping Models

9.3 Pinterest

Social Computing in Business: Marketing 9.4 Social Computing in Business: Marketing Advertising Conducting Market Research Using Social Networks Using Facebook for Market Research Using Twitter for Market Research Using Linkedin for Market Research

YouTube Is Redefining the Entertainment Business 9.4 YouTube Is Redefining the Entertainment Business

Buying a Vehicle Takes Work! 9.5 Buying a Vehicle Takes Work!

Social Computing in Business: Customer Relationship Management 9.5 Social Computing in Business: Customer Relationship Management How Social Computing Improves Customer Service Qantas Airlines Safeway Best Buy Groupon

Social Computing in Business: Human Resource Management 9.6 Social Computing in Business: Human Resource Management Recruiting Training

9.6 So You Want to Find a Job

[ Closing Case Can Anyone Succeed with Local, Online Advertising? ] The Problem The Potential Solution The Results