Talk on Mobile Friendly Websites by Michal Spěváček of SPĚVÁČEK vzdělávací centrum AmCham Marketing & Communications Committee June 25, 2015

Companies with mobile friendly websites :-) Le Palais Art Hotel PragueAssessment Systems Media Education CEEUNIFER ALFA SchönherrGrayling Czech Republic SPĚVÁČEK vzdělávací centrum…

How important is a company website for marketing and sales in… Airlines Food Products, Beverages & Tobacco Media - Broadcast and Publishing ArchitectureFurnitureNonprofit, Foundation ArtsHealth Care & PharmaceuticalsPetroleum Industry ConsultancyHotels and RestaurantsPrivate Equity Consumer GoodsHuman ResourcesReal Estate Educational ServicesInformation TechnologySecurity Services EnergyLanguage ServicesTelecommunications Engineering, ConstructionLaw companies Transporting, Moving, Warehousing Event ManagementManufacturingTravel and Leisure FinanceMarketing and Public RelationsWholesale and Retail Trade B2C and B2B

Your company website serves for… Promoting your brand Educating, Providing information Generating prospects (i.e. SEO) Promoting your goods/services (converting prospects to customers) Selling on-line (via form or e-shop) Providing pre-sales and service support Getting feedback (forms, chat, …)

Is it worth to invest into responsible web design? What’s the ratio of your mobile/desktop audience (now, in future)? What’s your competition doing? How important is your website for your marketing and for your sales?

Visiting your favorite brand Studying topics you are curious about Doing research about product you want Reading specification of product you want Buying on-line Trying to ask some specific question (you haven't found in FAQ) Filling up forms, chatting,… Imagine yourself using your website on mobile device when…

How to choose the right platform and supplier? Who decides it? Can you influence it? Can you use the current platform? Are you satisfied with your current suppliers? Can IT department help you? Can you use some open platform solution? Which one? Company or Freelancers?

Which specialists do you need? Webmaster / Programmer Graphics designer Content architect / Copy Writer SEO Expert UX Consultant Students (testing, data feeding,…) …

How to get the right feedback? Ask your audience when doing particular activity on your web (forms) Do surveys (on-line or paper-based) Ask your customers for reviews Use analytic tools – Google Analytics, AdWords, Webmasters tools Set up a focus group

What to measure? (Google Analytics) Metrics – Total Visits, Unique Visitors, Page Views, Pages per Visit, Time per Visit, Bounce Rate Comparison – In time, 2 objects (i.e. websites), object vs. standard Dimensions – OS, Device, Screen size – Location, Source, lending/leaving pages…

How to satisfy robots and users at the same time? Content vs. Graphics Users vs. Robots Google vs. Seznam

What are the trends in web graphics and user experience? Responsive design Large visual headers (static or moving) Long scrolling sites Split screens Storytelling Hidden menus

5 Web design best practices Compelling Layout Design Balanced Use Color, Graphics and Multimedia Well Organized Content Easy, Error-Free Navigation Good Overall Functionality – For Desktop computers – For Mobile devices

What is my best practice for (mobile) friendly website Your visitors are important (not you) Website hierarchy should match the way users search Most important …. comes first Don't forget about robots Do it for tomorrow not for today Ask your visitors to help you do your best … …

Thank you for your attention Questions? Contact: Michal Spěváček SPĚVÁČEK vzdělávací centrum