© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Building Careers and Writing Résumés

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Today’s Dynamic Workplace Career Stability Career Stability Lifetime Employment Lifetime Employment Small Businesses Small Businesses Independent Contractors Independent Contractors

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter How Employers View the Job Market TemporaryWorkersTemporaryWorkersIndependentContractorsIndependentContractorsCheaper Labor Markets Cheaper GlobalRecruitingGlobalRecruiting Financial Trade-Offs Financial Trade-Offs Economic Uncertainty Economic Uncertainty

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter What Today’s Employers Require Flexibility Life-Long Learning Teamwork Skills Strong Work Records

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter What Today’s Employers Require Leadership Capabilities Diversified Skills Varied Experiences Multicultural Awareness

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Adapting to the Market What You Want What You Offer Workplace Value

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter SpecificCompensationSpecificCompensation Type of Operation Operation CorporateCultureCorporateCulture Occupation Occupation General Career Goals General LocationLocation Nature of the Job Nature Size of Company Company FacilitiesFacilities What Do You Want?

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter What Can You Offer? Personal achievements Educational preparation Work experience Extracurricular activities Personal characteristics

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Increasing Your Value Employment Portfolio Interim Assignments Workplace Skills Life-Long Learning

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter The Employment Search Build Toward Career Build Toward Career 1 Prepare Résumé Prepare Résumé 2 Prepare for Interview Prepare for Interview 4 Understand Interview Process Understand Interview Process 3 Take the Interview Take the Interview 5 Follow Up and Accept Offer Follow Up and Accept Offer 6

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Employers’ Approach to Recruiting Process Networking and Personal References Look Inside the Company Unsolicited Résumés Newspaper Want Ads Employment Agency or Search Firm Most Preferred Least Preferred

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Organizing Your Approach Track Business News Monitor Specific Firms Build a Network Seek Counseling

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter PlanningWritingCompleting Analyze Situation Gather Information Select Medium Get Organized Revise Produce Proofread Distribute Analyze the Audience Analyze the Audience Compose the Message Compose the Message Three-Step Writing Process

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Planning Your Résumé Analyze Audience/Purpose Analyze Audience/Purpose Gather Information Gather Information Choose the Best Medium Choose the Best Medium Organize Content Organize Content

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter “Red Flags” for Employers Frequent Job Changes Gaps in Work History Level of Experience

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter “Red Flags” for Employers Long-Term w/One Firm For-Cause Termination Criminal Record

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Organizing Your Résumé Personal Background Personal Objectives Work History Educational Level Skills and Accomplishments ChronologicalCombinationFunctional

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Writing Your Résumé Take Your Time Review Good Models Minimize Frustration Respect Your Résumé

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Keep the Résumé Honest Workplace References Background Checks Credit Histories

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Adapting to the Audience Consider the employer’s perspectiveConsider the employer’s perspective Build on past accomplishmentsBuild on past accomplishments Stress your future potentialStress your future potential Translate skills and experienceTranslate skills and experience Clarify educational achievementsClarify educational achievements

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Composing Your Résumé Name and Address Address Career Objective or Summary Career Objective or Summary EmploymentHistoryEmploymentHistory Activities and Achievements Achievements AcademicCredentialsAcademicCredentials Relevant Personal Data Relevant

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Completing Your Résumé RevisingRevising ProducingProducing ProofreadingProofreading

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Common Résumé Problems Too long Too short Hard to read Poorly written Uninformed Spelling Grammar Poor quality Boastful Gimmicky

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Producing Your Résumé Printed Traditional R Traditional Résumé Printed Scannable R Scannable Résumé Electronic Plain-Text File MS Word File HTML Format Electronic PDF File

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Printing a Traditional Résumé High-QualityPaperHigh-QualityPaper ProfessionalImageProfessionalImage

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Printing a Scannable Résumé Separate All Characters Avoid Special Characters Use Plain White Paper Use a Keyword Summary Use Sans-Serif Fonts Avoid Columns Separate Phone and Identify All Pages

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Digital Résumé Formats Plain-Text File MS Word File HTML Version PDF Format

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Proofreading Your Résumé Headings and lists Headings and lists Grammar and punctuation Grammar and punctuation Spelling and word choice Spelling and word choice Paper and digital formats Paper and digital formats

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Distributing Your Résumé Postal Mail Postal Mail Fax Machine Fax Machine

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Distributing Your Résumé Online Submission Online Submission Personal Websites Personal Websites Index Service Or Job Site Index Service Or Job Site

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter Reviewing Key Points Adapting to the workplace Searching for employment Preparing effective résumés Preparing employment messages