Social Media Blog EDT180 Peter Choma

Yik Yak is a social media blog application. Yik Yak is similar to Twitter, but users are anonymous. Users can post anything that anyone near their current location can read. Yik Yak brings local talk to you. ^2^2 Yik Yak “Feed” like Twitter Anonymity Shared with locals only

Yik Yak uses your current location (1.5 mile radius). Users “Yak”, a max. 200-character post. Those within range can see each other's Yaks. Yaks can range from local events to funny jokes. ^3^3

Next to each Yak are up vote or down vote arrows. Gaining up votes will increase Yakarma. Gaining down votes will decrease Yakarma. Users control what’s popular/hot, and vise versa using these arrows. ^4^4 ^ ^

^5^5 “Yakarma” are the points gained or lost determined by the up vote/down vote arrows. A higher Yakarma score means local people agree with and understand your Yaks. A higher score in other words, says whether “you get it”.

Users may also reply to Yaks. Replies may also get up votes or down votes. Yaks can also be shared to many different social media platforms such as Twitter and Facebook. ^6^6

Yaks that gain popularity can appear on the “Hot” tab which is renewed with new Yaks daily. The “Peek” tab has featured events that users can Yak about. Colleges have their own threads that anyone can visit, read and vote upon. 7

The social media blog Yik Yak brings unity to communities. Local businesses can use Yik Yak to Yak grand openings or daily specials. Yik Yak can be used to find social gatherings. The share feature allows for easy promotion of Yaks. More Benefits of Yik Yak ^8^8

^9^9 PEW RESEARCH CENTER 2012 News Consumption Survey

Thank you ladies and gentlemen for listening. I hope you enjoyed the presentation. If you have any questions please contact me below. Ride the Yak! ^ 24 Peter Choma 1(800)YIK-YAKK ^ (Click to Return to First Slide) ^